User Campaign Operations Manager
4 days ago
- Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform.
- Ensure alignment with business goals and campaign objectives.
- Coordinate closely with product, design, marketing, BI and local teams.
- Ensure seamless campaign execution with timely resource alignment.
- Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate.
- Generate post-campaign performance reports and provide actionable insights.
- Collect and evaluate user feedback to improve campaign experience and efficiency.
- Continuously test and refine campaigns based on results and market trends.
- Develop activity budgets and control spending within approved limits.
- Efficiently allocate resources to maximize impact.
- Bachelor's degree or above in Marketing, Business, or related field.
- 3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry).
- Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards).
- Proactive, detail-oriented, and able to manage multiple projects under tight timelines.
- Fluent in both English and Chinese for cross-market collaboration.
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