Regional Marketing Senior Executive

5 days ago

West Region, Singapore PERSOL Full time $80,000 - $120,000 per year

Responsibilities

  • Feature Development

  • Define regional product development roadmap and collaborate with HQ to identify feature prioritization plan.

  • Prepare training materials for internal and external users.
  • Tracking of system performance through regular follow-up and assist to address user's enquiries or feedback.
  • Drive and execute relevant freight-forwarding product projects for Southeast Asia region

  • Implementation and Training

  • Establish execution plan by converting customers' requirement from off-line freight operation to company's freight forwarding platform.

  • Provide training to internal stakeholders in sales and operation team, including product demonstration.
  • Collaborate with HQ team and Commercial team to ensure smooth implementation process.

  • Marketing / Promotion plan and Content management

  • Lead and manage Southeast Asia region's marketing activities that aligned with the Company goals within the budget allocation.

  • Work with HQ to create marketing strategies with the key focus to enhance platform branding awareness to potential customers across the region.
  • Execute product promotion roadmap for Southeast Asia region, which includes plan and participate in Logistics related events.
  • Manage website content creation specialized for Southeast Asia countries to attract more targeted audiences.
  • Marketing planning and budget management.
  • Plan marketing events, produce marketing materials.

  • Customer Experience and Operation Excellence

  • Provide analytical insights such as funnel matrix analysis, users' experience optimization analysis and identification of improvement plan to further enhance users' experience.

  • Establish customer support and engagement related matrix, measure and monitor actual performance to drive for higher customer satisfaction and acquisition rate.
  • Mapping of current operation process to into company's freight forwarding platform, and provide guidelines for operation team.

Job Requirements

  • Degree in Marketing / Business Management or discipline
  • Minimum 5 years of related working experience
  • Prior experience in 3PL / 4PL industry will be a huge plus

Interested candidates who wish to apply for the advertised position, please click on "Apply". We regret that only shortlisted candidates will be notified.

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