Asst. Manager

2 weeks ago

Downtown Tanjong Pagar, Singapore The STSS Company Pte Ltd Full time $60,000 - $120,000 per year

KEY RESPONSIBILITIES:

CRM System Setup & Implementation

-Work closely with marketing and operations to set up and launch the CRM system from scratch.

-Define system requirements, customer journey flows, and data integration points (POS, delivery platforms, website, etc.).

-Ensure seamless integration across all channels for a unified customer experience.

Membership Program Development

-Conceptualize, plan, and execute the new membership program — including tiers, rewards, and benefits.

-Establish program objectives, KPIs, and customer lifecycle management plans.

-Coordinate with design and marketing teams for launch campaigns and member communications.

Campaign Management & Execution

-Develop and execute CRM-based campaigns (email, SMS, app notifications, etc.) to drive engagement and repeat visits.

-Manage customer segmentation and personalisation strategies to enhance effectiveness.

Data Analysis & Insights

-Analyze customer data to generate actionable insights, identify trends, and track program performance.

-Prepare regular CRM and loyalty performance reports for management review.

-Recommend data-driven improvements to enhance customer retention and LTV (lifetime value).

Customer Retention & Loyalty

-Drive initiatives to increase repeat purchase frequency and membership participation.

-Collaborate with Marketing to design promotions that reward loyalty and advocacy.

-Continuously refine the loyalty program to improve satisfaction and retention.

Project Leadership

-Act as the main point of contact for CRM and membership-related projects.

-Work cross-functionally with internal stakeholders and external vendors to ensure timely delivery.

-Lead the launch, rollout, and optimization of the program across all regions.

REQUIREMENTS:

-Preferably experience in F&B, Retail, or consumer brands; With minimum 3-5 years of experience in CRM, loyalty marketing, or digital marketing.

-Hands-on experience with CRM platforms, customer segmentation, and data analytics.

-Strong project management and communication skills.

-Analytical mindset with the ability to translate data into actionable strategies.

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