Assistant Food Service Sales Director

2 days ago

West Region, Singapore Whitecrow Research Sdn Bhd Full time $90,000 - $120,000 per year

Key Responsibilities:
• Sales Strategy Development: Create and implement strategies to achieve revenue targets and grow market share. Identify opportunities, analyze market trends, and monitor the competitive landscape.


• Team Leadership: Lead, motivate, and develop the sales team. Set clear targets, monitor performance, provide coaching, and cultivate a culture of high performance and collaboration.


• Key Account Management: Build and maintain strong relationships with key accounts, including major retailers, supermarkets, and food service providers. Ensure customer satisfaction through close collaboration and effective negotiation.


• Sales Forecasting & Planning: Analyze sales data and demand trends to forecast sales and plan inventory. Coordinate with production and supply chain teams to ensure product availability.


• New Business Development: Identify and secure new business opportunities. Engage potential customers, conduct presentations, negotiate terms, and close deals to expand market reach.


• Sales Performance Monitoring: Track key performance indicators such as revenue, profitability, market share, and customer feedback. Use data insights to optimize performance and address gaps.


• Marketing Alignment: Work closely with the marketing team to align product positioning, pricing, promotions, and campaigns with sales goals.


• Budgeting & Reporting: Manage the sales budget, including expenses, incentives, and promotions. Prepare regular reports for senior management with insights on progress, challenges, and opportunities.


• Industry & Market Awareness: Stay informed on trends, competitor activity, and regulatory developments in the FMCG food sector to adapt strategies proactively.


• Cross-Functional Collaboration: Coordinate with finance, operations, logistics, and other departments to ensure sales initiatives align with broader company objectives.


• Team Development: Coach team members to build competencies that support both individual and organizational success.


• Culture & Representation: Represent QB professionally in all interactions. Promote a culture of inclusiveness, collaboration, and alignment with the values of a world-class organization and the Johnsonville Way. Requirements:


• Diploma or higher in a relevant field


• Strong sales background in the FMCG sector, with progressive experience in business development, account management, and sales leadership


• Proven "hunter" mentality—self-motivated, persistent, and energized by acquiring new business and expanding market share


• Demonstrated success in identifying, pursuing, and winning high-value deals, especially within the food service industry


• Solid experience working with major clients, including contract negotiations and relationship management


• Deep knowledge of food service distribution channels, market dynamics, and customer needs


• Strong network and connections in the food service space, with the ability to open doors and build new pipelines


• Excellent communication, persuasion, and negotiation skills


• Results-oriented, strategic thinker with a hands-on approach to execution and team leadership

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