Digital Marketing and Design Executive

2 weeks ago

Central Region, Singapore Singapore Flyer Full time $60,000 - $80,000 per year

OVERALL JOB PURPOSE

This role is responsible for the end-to-end management of digital marketing campaigns, website and social media maintenance, content creation, performance tracking, online advertising, and digital asset development.

DUTIES & RESPONSIBILITIES

  • Plan and execute digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, mobile, display, and programmatic platforms.
  • Manage and maintain the Attraction's digital platforms, such as the website, Facebook, Instagram, LinkedIn, WeChat, and CRM systems.
  • Monitor and analyse performance metrics from all digital efforts; prepare performance reports with actionable insights.
  • Develop compelling content and creative assets (copy, visuals, photography) tailored to different audiences and platforms.
  • Stay updated on digital trends, tools, and technologies; share relevant insights with the team to drive innovation.
  • Oversee graphic production for marketing materials; coordinate with suppliers and vendors to ensure quality and timeliness.
  • Work cross-functionally with internal teams and stakeholders to ensure timely delivery of marketing initiatives and within budget.
  • Maintain organised records of all design and creative work across campaigns.
  • Support ad-hoc projects and cross-departmental initiatives as required.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

  • Diploma or Bachelor's degree in Digital Media, Marketing, Communications, or a related discipline.
  • Minimum two years of hands-on experience in digital marketing and content development.
  • Proficient in managing and executing campaigns across social media, email, and SEO platforms.
  • Operational knowledge of Chinese digital platforms, including WeChat, Weibo, Xiaohongshu, and TikTok.
  • Strong copywriting, storytelling, and content creation skills tailored for digital channels.
  • Competent in digital analytics and consumer trend analysis.
  • Familiar with UX/UI principles focused on enhancing user journey and boosting online conversion.
  • Skilled in tools like Canva, Adobe Illustrator, Photoshop, and basic video editing for social media.
  • Excellent organisational and time management abilities.

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