senior marketing executive

6 days ago

Bedok North, Singapore Sol Luminaire Pte Ltd Full time

Position Overview:

We are seeking a talented and enthusiastic Senior Marketing Executive to join our marketing team . As a Senior Marketing Executive, you will play a vital role in executing marketing initiatives and campaigns that enhance brand visibility, drive customer engagement, and support sales growth. This position requires a passion for marketing, excellent organizational skills, and a strong understanding of the retail industry.

Job Scope:

  • Oversee and spearhead creative strategies for Company's digital platforms such as Web Domain, Social Platforms, eDM, Instagram, TikTok etc.
  • To maintain relationships with industry media players to garner organic editorials and to manage yearly advertorials with allocated budget.
  • To oversee junior and ensuring work processes are seamless such as Public relation giftings, churning of collaterals, copywriting of Press Releases etc.
  • To execute and oversee events, exhibitions, and product launches to increase brand awareness and engagement .
  • To manage media opportunities such as KOL or industry accounts to increase exposure for the company's product offerings.
  • To maintain any ongoing campaigns with industry partners to avoid conflict of interests and ensuring promotional periods to maximise digital traction and translating to sales.
  • To collate and prepare monthly or annually Marketing Reports.
  • To synergise strategies with data collected in order to maximise digital gains.
  • To be involved with Photography with Human + Space.
  • Reporting to Direct Supervisor for ideas and strategies based on past creatives and to re-think of successful ideas aligned with Company's goal.
  • To book keep necessary information and keep on track such as Annual Budget, Sponsor Inventory Amount.
  • To be well-verse with Creative Cloud in order to churn graphics or collaterals of sort for digital and offline materials.

Requirements:

  • Bachelor degree in Marketing, Business Administration, or related field.
  • 3 years of experience in marketing roles, with a proven track record of success in developing and executing marketing strategies.
  • Strong understanding of digital marketing channels and tools, including Google Analytics, CRM software, and marketing automation platforms.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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