Assistant Brand Manager, Consumer Goods, MNC
19 hours ago
Key Responsibilities
- Adapt and execute brand strategy and annual marketing plans for Singapore, ensuring clear positioning, compelling offers, and compliant claims aligned with internal regulatory and legal standards.
Develop and manage integrated campaigns across media channels — digital, social, radio, influencer partnerships, sampling programs, and retail collaborations.
Collaborate with outsourcing or BPO partners on staffing forecasts, SLAs, and compliance processes.
Manage digital advertising campaigns (Meta, Google, programmatic) to meet CAC and LTV targets
Design and implement CRM lifecycle programs
Supervise and mentor a small marketing team focused on content, CRM, and analytics execution.
- Manage the marketing budget, track P&L drivers, and present monthly and quarterly performance reviews with actionable insights.
- Work cross-functionally with supply chain, finance, IT, and external partners to ensure timely and effective campaign delivery.
Qualifications
- 5 years of experience in Consumer Goods related industry marketing
- DTC (Direct to Consumers) or subscription-based marketing experience would be required.
- Proven experience leading marketing campaigns from strategy to post-analysis, integrating digital, media.
- Excellent communication and copywriting sense, especially within regulated categories.
We regret that only shortlisted candidates will be notified.
KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.
EA Reg. No.: R | EA License: 17C8713
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