Assistant Brand Manager, Consumer Goods, MNC

14 hours ago

Central Region, Singapore Kingfisher Executive Search Full time $80,000 - $120,000 per year
Assistant Brand Manager (Consumer Goods, MNC)
Key Responsibilities
  • Adapt and execute brand strategy and annual marketing plans for Singapore, ensuring clear positioning, compelling offers, and compliant claims aligned with internal regulatory and legal standards.

  • Develop and manage integrated campaigns across media channels — digital, social, radio, influencer partnerships, sampling programs, and retail collaborations.

  • Collaborate with outsourcing or BPO partners on staffing forecasts, SLAs, and compliance processes.

  • Manage digital advertising campaigns (Meta, Google, programmatic) to meet CAC and LTV targets

  • Design and implement CRM lifecycle programs

  • Supervise and mentor a small marketing team focused on content, CRM, and analytics execution.

  • Manage the marketing budget, track P&L drivers, and present monthly and quarterly performance reviews with actionable insights.
  • Work cross-functionally with supply chain, finance, IT, and external partners to ensure timely and effective campaign delivery.

Qualifications
  • 5 years of experience in Consumer Goods related industry marketing
  • DTC (Direct to Consumers) or subscription-based marketing experience would be required.
  • Proven experience leading marketing campaigns from strategy to post-analysis, integrating digital, media.
  • Excellent communication and copywriting sense, especially within regulated categories.

We regret that only shortlisted candidates will be notified.

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.

EA Reg. No.: R | EA License: 17C8713

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