Marketing & Communications Executive

2 days ago

Downtown Tanjong Pagar, Singapore 3f79e909-a232-4d60-ac88-4e48e4365685 Full time $60,000 - $120,000 per year

Job Description:

  • Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e-marketing calendar for promotional purposes.
  • Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures.
  • Liaise with various agencies on the production of collaterals, advertising and online materials.
  • Manage all paid media expenditure from creative to production to appearance and post-campaign assessment.
  • In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and show case displays.
  • Coordinate hotel advertisements, barter deals and sponsorships.
  • Organise and oversee the hotel's photoshoots and filming requests.
  • Monitor media mentions and maintaining a library of hotel clippings.
  • Conduct media site inspection and hotel tours.
  • Researching and analysing competitors and competitor activity, identifying new opportunities.
  • Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc.
  • Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
  • Manage and develop the hotels' online reputation including microsite, brand website, third party content and online partnership platforms.
  • Manage the hotels' media databases and communicate regularly regarding promotions and events.
  • Assist with the creation and implementation of all hotel and F&B promotional plans.

Job Requirements:

  • Bachelor's degree or equivalent in marketing, mass communication, communications, public relations.
  • Experience in digital marketing, marketing communications, public relations, social media marketing or communications in a 5-star luxury environment advantageous.
  • Projects professional image at all times through personal presentation and interpersonal skills.
  • Initiates contact and establishes rapport easily.
  • Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines.
  • Has the ability and willingness to undertake further development.
  • Exceptional people and communication skills.
  • High level of attention to detail.
  • Good organisational and time management skills.
  • Excellent command of written and spoken English.

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