Marketing Manager

8 hours ago


Jurong East, Singapore Private Advertiser Full time $60,000 - $120,000 per year

Working Hours: Monday - Friday 9am-6pm

Work Location: Jurong East - IMM Building

Job Description:

  • Build digital marketing roadmap to align with company's vision.
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency and to increase brand awareness.
  • Developing strategies and tactics to boost the company's reputation and drive qualified traffic;
  • Handle CRM program through SMS blast, EDM blast and in-store collaterals
  • Manage and improve online content, considering SEO and Google Analytics
  • Develop and implement new customers acquisition, retention and traffic-driving campaigns across digital channels
  • Contribute to the tie-ups with bloggers and influencers and prepare press kits for bloggers and media
  • Monitor and report on effectiveness of marketing activities by submitting post-event/post-promotional activities report to analyze effectiveness of each promotion
  • Measure and report performance of all marketing campaigns, assess against goals (ROI and KPIs).
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Motivate and train staff to achieve goals in all digital marketing platforms
  • Monitor competition and provide ideas to stand out.
  • Manage and coordinate innovative creation solution to develop content on digital channels
  • Create content strategies for digital media.
  • Proofread copy to verify content accuracy
  • Other ad-hocs.

Requirements:

  • 5 years of experience in the Marketing
  • Good knowledge in the beauty market
  • Fluent in Multi-languages
  • Strong attention to details
  • Good team work
  • Must have passion and self motivation to work


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