Marketing Manager

About the Company & Brand Background

Suu Balm is a uniquely differentiated range of skincare products designed for individuals with dry, itchy, sensitive, or eczema-prone skin. Developed at one of the world's leading dermatology hospitals, this exceptional skincare range is meticulously crafted by expert dermatologists at the National Skin Centre in Singapore.

Currently, Suu Balm has made its mark in over 14 countries across Asia, the UK, and Ireland, with an impressive global sales record of over 2.6 million tubes sold. As we continue to experience remarkable growth and expansion, we warmly welcome talented and enthusiastic individuals to join our team.

Why Join Suu Balm?

At Suu Balm, we're not just a skincare brand—we're a team that's passionate about making a real difference in people's lives. Here's why working with us could be an exciting opportunity for you:

1.   Grow With Us, Both Personally and Professionally

We're a fast-growing company where you'll be at the center of the action. This means plenty of opportunities to take on meaningful projects, learn new skills, and see the impact of your work firsthand. If you're someone who loves to grow and embrace challenges, this is the place for you.

2.   We Value and Reward Your Hard Work

At Suu Balm, we believe in recognizing and rewarding the effort you put in. That's why we offer:

· Competitive Salary: A pay that matches your hard work and contributions.

· Performance Bonuses: Achieve great results, and we'll reward you for it.

· Profit-Sharing: When the company succeeds, you succeed too.

But we know a great job is more than just a paycheck - it's about feeling supported and appreciated. That's why we also provide:

· Comprehensive Health and Medical Insurance: Your well-being matters to us.

· Wellness Allowance: For the little things that keep you feeling great.

· Monthly Suu Balm Product Allowance: Love and use the products you help create

· Education Support: Continue learning and growing with us.

3.   Learn and Grow with an Amazing Team

At Suu Balm, we value teamwork, open communication, and mutual respect. We celebrate wins together, share ideas, and support one another, ensuring everyone feels they belong.

The Opportunity:

As a Marketing Manager, you will own the brand story, inspire a talented team, and deliver campaigns that make waves across digital, traditional, and experiential channels. If you're ready to turn big ideas into bigger results, we want you on our team

In this role, you'll get to:

1. Shape the Strategy & Build the Brand

· Craft and execute integrated marketing strategies that set us apart in a competitive FMCG landscape.

· Elevate brand visibility, awareness, and loyalty through innovative campaigns.

· Decode market trends and consumer insights to spot opportunities before anyone else.

· Ensure our brand voice is consistent, bold, and unforgettable across all touchpoints.

1. Lead & Inspire a Dynamic Marketing Team

· Be the coach, mentor, and motivator your team needs to thrive.

· Set clear KPIs, guide performance, and celebrate wins together.

· Build a culture of collaboration and creativity by working closely with key accounts, product, and supply chain teams.

1. Marketing & Campaigns – Digital + Traditional Excellence

· Lead end-to-end marketing strategies across digital and traditional channels.

· Collaborate with our digital specialist on social, SEO/SEM, paid ads, content, and email marketing.

· Plan and execute buzz-worthy product launches (PR events), trade shows, sponsorships, and consumer activations.

· Own ATL & BTL campaigns — TV, print, POSM, and in-store activations.

· Drive brand visibility, online engagement, lead generation, and e-commerce growth.

· Monitor KPIs, optimize campaigns, and ensure maximum ROI.

· Manage budgets smartly to deliver impactful, high-performing campaigns.

1. Budget, Measure & Optimize

· Own the annual marketing budget and allocate resources for maximum growth.

· Track campaign performance, present insights, and drive data-backed decisions.

· Measure success with post-event ROI metrics and continuously raise the bar.

What you'll need to succeed:

· Bachelor's degree in marketing, Business, or a related field.

· years of marketing experience, including 2+ years in a leadership role within FMCG.

· Proven success managing digital, traditional, and event-driven campaigns

· A hands-on leader who inspires teams and drives results.

· Strategic, creative, and data-driven — the perfect marketing trifecta.

· Hands-on experience with digital tools, analytics, and marketing platforms.

· Exceptional storytelling, communication, and stakeholder management skills.

· Obsessed with brand-building and delivering standout consumer experiences.