Senior Marketing Executive
2 days ago
Role Summary
Vin's Automotive Group (SGX Listed Catalist Board) is seeking a driven and creative Senior Marketing Executive to join our Marketing Division. You will work closely with the Marketing Manager to drive brand growth and performance across all business verticals — New & Used Car Sales, Workshop & Insurance Claims, Leasing & Rental, Insurance Sales, and Vehicle Financing.
The ideal candidate is both creative and analytical, capable of managing digital marketing campaigns, crafting engaging content, and analysing results to generate measurable business growth. This is an exciting opportunity to make a direct impact on brand visibility and business expansion.
Key Responsibilities
- Plan, execute, and optimise digital advertising campaigns (Meta, Google, YouTube) to maximise ROI.
- Create engaging copy, visuals, and short-form videos for social and digital platforms.
- Analyse campaign results using marketing analytics tools and produce actionable insights.
- Coordinate events, roadshows, and marketing activations from planning to execution.
- Conduct market and competitor research to identify opportunities for growth.
- Liaise with agencies, vendors, and internal teams to ensure campaign success.
- Track and manage marketing budgets to ensure cost efficiency and compliance.
Key Performance Indicators (KPIs)
- Campaign ROI and lead generation metrics.
- Growth in engagement and follower base across digital channels.
- Quality and consistency of creative content delivered.
- Timeliness and accuracy of marketing reports and analyses.
- Successful execution and outcomes of marketing events.
Requirements
- Diploma or Bachelor's Degree in Marketing, Communications, or related field.
- Minimum 2 years' experience in digital marketing or content creation.
- Proficiency in Meta Ads Manager, Google Ads, and/or YouTube Ads.
- Strong copywriting, storytelling, and creative design sensibilities.
- Comfortable being featured in videos or marketing content when needed.
- Data-driven, organised, and able to thrive in a fast-paced environment.
- Excellent communication and project management skills.
- Experience in the automotive sector will be a plus.
Personal Traits
- Innovative, resourceful, and results-oriented.
- Positive attitude with strong teamwork and collaboration skills.
- Adaptable, detail-oriented, and capable of multitasking effectively.
- Embodies Vin's values of Kaizen (continuous improvement) and Omotenashi (hospitality).
Working Hours
5.25 days work week
Monday to Friday: 08.45am – 05.45pm
Alternate Saturdays: 08.45am – 12.45pm (5th Saturday required to work)
What We Offer
- Competitive salary package.
- Generous annual leave, birthday, marriage, and compassionate leave.
- Comprehensive Group Hospitalization Benefits.
- Dental claim and daily lunch provided.
- Annual performance-based bonus.
- Employee discounts on car rental and car trading.
- Professional training and career development opportunities.
- Collaborative and supportive work environment.
About Us
Vin's Automotive Group is one of Singapore's leading one-stop automotive solution providers with over 38 years of industry expertise. Our businesses span across car sales, insurance, financing, leasing, and aftersales services. Guided by our core values of Kaizen and Omotenashi, we are committed to delivering excellence, innovation, and customer satisfaction.
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