Digital Marketing Executive
3 days ago
**Job Overview**:
We are seeking a motivated and creative Digital **Marketing Associate** to join our growing Escapes team. This role is focused on driving awareness, engagement, and bookings for our **Tiny Away Escapes in Australia and potentially other parts of the world.** You’ll work across multiple marketing channels, helping to shape the narrative of what makes our escapes so special, while ensuring a seamless and consistent brand presence across digital platforms.
**Job Descriptions**:
- **Digital Marketing**: Effectively segment target audience, target them based on geographical and behavioral signals and track them through a funnel to optimize eventual conversion rates. Knowledge and experience of SEO, SEM, Social media ads, Analytics tracking, keywords research
- **Launching new Escapes**: Reconceptualize, rebrand and reposition new escapes joining the portfolio and launch them with a concerted campaign, partners and press.
- **Campaign Execution**: Assist in the development and execution of marketing campaigns that promote Tiny Away stays in Australia.
- **Social Media Management**: Support the planning, scheduling, and community management of our social media accounts, with a strong focus on Instagram, Facebook, and TikTok
- **Influencer & Partner Outreach**: Coordinate collaborations with content creators, bloggers, tourism boards, and travel platforms to expand reach
- **Performance Tracking**: Monitor campaign performance, track KPIs, and assist in preparing regular reports and insights to optimize marketing activities
- **Market Research**: Stay up to date on tourism trends in Australia, competitor activity, and customer preferences to identify marketing opportunities
- **Promotions**: Support seasonal campaigns, promotions, and partnerships aimed at increasing occupancy rates at our tiny house locations
**Job Requirements**:
- Bachelor’s degree in Marketing, Communications, Tourism, or a related field
- 1 - 2 years of experience in a marketing role, ideally within travel, tourism, or lifestyle sectors
- Strong written and verbal communication skills
- Familiarity with social media platforms and content creation tools (e.g., Canva, Adobe Creative Suite, Later)
- Knowledge of digital marketing tools (e.g., Mailchimp, Meta Ads Manager, Google Analytics)
- A creative mindset with an eye for visual aesthetics and storytelling
**Job Types**: Full-time, Permanent
Pay: $2,800.00 - $3,500.00 per month
**Benefits**:
- Dental insurance
- Health insurance
- Work from home
Work Location: Hybrid remote in Singapore 577178
Application Deadline: 26/09/2025
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