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Manager, Content Marketing, SEA

3 weeks ago

Singapore Airwallex Full time
About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you'll do

Our Content Manager, SEA will play a critical role in planning, developing, and delivering high-impact content across paid media, case studies, account-based marketing (ABM) campaigns, field marketing, and thought leadership channels. You'll craft compelling narratives that position Airwallex as an innovator, partner of choice, and market leader for B2B audiences across the region. Your work will drive awareness, engagement, and preference for Airwallex's solutions by creating and localising a diverse range of content—including case studies (both written and video), campaign assets, and executive bylines.

You will work closely with marketing, product, commercial, and design teams as well as external partners to ensure content strategy is aligned with business priorities and local market nuances. This is a unique opportunity to build Airwallex's content engine in SEA, shaping the voice of our brand and accelerating our growth in the region.

Responsibilities:

  • Develop and execute a holistic content strategy for the SEA region, supporting paid media campaigns, ABM initiatives, field marketing activations, and thought leadership efforts.

  • Manage the creation, curation, and localisation of campaign assets across various formats (ad creatives, landing pages, emails, event collateral, whitepapers, blog posts, webinars, etc.)

  • Own the development and production of impactful customer case studies and testimonials (written and video), working with clients and internal teams to showcase Airwallex's value and business impact.

  • Partner with field marketing leads to create tailored content for in-person and virtual events, executive roundtables, and workshops.

  • Drive the creation and amplification of thought leadership content—including executive op-eds, research reports, market insights, blog posts, and video series—to position Airwallex as a trusted authority and influencer in fintech.

  • Support the production of high-performing ad and ABM creatives, partnering closely with digital, design, and performance teams to ensure alignment on messaging and optimization for conversion.

  • Maintain a strong understanding of market trends, customer challenges, and competitor messaging to ensure Airwallex content stays relevant, differentiated, and engaging.

  • Collaborate with commercial and product teams to distill complex solutions into accessible, persuasive content for diverse B2B audiences.

  • Oversee content calendar management, ensuring timely and coordinated execution of campaigns, launches, and field marketing activities.

  • Track and analyse content performance, using insights to drive continuous improvement and demonstrate ROI.

  • Manage freelance writers, agencies, or video producers as needed for scalable content execution.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

  • 5+ years' experience in content marketing, editorial, communications, or related roles within a B2B, fintech, or technology environment.

  • Demonstrable experience creating content for paid media, ABM, field marketing, and thought leadership campaigns.

  • Track record of managing the end-to-end production of customer case studies, including video formats.

  • Experience working cross-functionally with commercial, product, and design teams on integrated marketing initiatives.

  • Excellent writing, editing, and storytelling skills; able to adapt tone and style for different audiences and formats.

  • Strong project management skills, with experience managing editorial calendars and multiple production workflows.

  • Analytical mindset, comfortable using performance data to drive content improvements and demonstrate impact.

  • Bachelor's degree or equivalent in Marketing, Communications, Journalism, or a related field.

  • Excellent fluency in English (written and verbal).

Preferred qualifications:

  • Track record of working in or with high-growth start-ups or tech companies

  • Familiarity with SEA markets and local content nuances

  • Fluency in additional SEA languages

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.