Digital Creative Lead, APAC

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

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Your New Role

The Digital Creative Lead, APAC will drive digital commercial content direction for CNN Create in the Asia Pacific region. Working closely with the Global Digital Creative Director, the role will ensure our branded content solutions are industry-leading, user first, and align with CNN's tone of voice. The Digital Creative Lead, APAC will also work closely with the regional strategy, film production, copy, and sales teams to ensure that the Create branded content offering is aligned with the wider CNN International business goals.

The Digital Creative Lead, APAC will be accountable for the digital branded content output of the APAC team from a quality and best practice perspective. They will be responsible for the management of in-house Digital Producers, as well as external development agencies, ensuring UX best practice across all digital output.

The successful candidate will have a keen eye for a story and be able to translate it into an industry-leading digital experience with strategic deliverables aligned to a robust media plan. They will be able to demonstrate the ability to collaborate with teams and individuals across the business and to foster a culture of collaboration and innovation within both the Create team, as well as across the wider business.

Your Role Accountabilities

• Manage and deliver branded content campaigns from strategy (pitching alongside senior sales teams if where necessary), creative oversight during the execution, and post campaign analysis

• Line manage a team of Digital Content Producers

• Offer creative insight and broader industry perspective to help develop and enhance our content offering and commercial products.

• Work with the Tech lead to manage and source developers

• Ensure development and deployment environments follow best practices.

• Brings a strong understanding of paid media to help ensure delivery of campaign KPIs through content amplification and optimization both on and off platform.

• Responsible for cost and time management of live deals during the production and delivery process.

• Liaise effectively with multiple stakeholders including CNN ad-sales, editorial, marketing, clients and production teams across the APAC region.

• Active in identifying new production partners and first to market content initiatives across the region.

• Advise the design team on multiple digital/UX projects and best practice

• Work with the Global Digital Creative Director to guide the evolution of the Create team's digital offerings, identifying opportunities across the business ensuring best practice processes are implemented and followed throughout the team.

• Deputizing for the Digital Creative Director as required.

Qualifications & Experience

• Experience in an agency or publisher environment

• An exceptional portfolio of digital storytelling examples spanning multiple formats

• A solid understanding of UX, interpreting site analytics data, and KPIs

• A demonstrable understanding of paid media best practice

• Familiar with administering CMS systems

• An understanding of modern web technologies (HTML5, CSS3, JS at least)

• Comfortable using HTML tags and adding CSS classes to apply styling to HTML pages

• Demonstrate collaboration with digital designers, copywriters and production teams

• Experience working with 3rd party suppliers (including developers)

• Experience line-managing and developing junior team members

• Good interpersonal skills with the ability and confidence to communicate with people at all levels

• Strong verbal & written communication skills

• Self-motivated with a proven ability to work as part of a small team across time zones

• A can-do, positive attitude

• Occasional international travel may be required

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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