Senior Marketing Manager

6 days ago

Outram, Singapore ASE EDUCATION GROUP PTE LTD Full time $120,000 - $240,000 per year

ASE Education Group provides curriculum development and offers both online and onsite customized 1-on-1 training, as well as small-group classes (3–8 students) for learners of all ages. We specialize in tuition programmes for elementary and secondary students, helping them consolidate their learning and improve academic performance in core subjects such as English, Mathematics, Science, and Chinese.

Company Website:

Responsibilities

● Lead the development and execution of the company's overall marketing strategy to strengthen brand presence, attract target customers, and drive consultation and enrolment conversions.

● Oversee digital and offline marketing campaigns, ensuring creative concepts are aligned with the company's brand positioning and business goals.

● Manage and mentor the marketing team, providing guidance on campaign planning, content creation, and performance tracking.

● Identify market trends, competitor activities, and customer insights to inform marketing strategies and new initiatives.

● Collaborate with management to set marketing budgets, allocate resources, and track ROI across campaigns.

● Monitor campaign performance using analytics tools and prepare regular reports with actionable recommendations.

● Support organizational growth by aligning marketing initiatives with sales and operational objectives.

Requirements

● Degree in Marketing, Communications, Business, or a related field; postgraduate qualifications will be an advantage.

● At least 3–5 years of relevant marketing experience, including managerial or supervisory responsibilities.

● Proven track record of planning and executing successful marketing campaigns that drive measurable results.

● Strong leadership, organizational, and project management skills, with the ability to inspire and lead a team.

● Proficient in both English and Chinese to communicate effectively with a predominantly Mandarin-speaking customer base.

● Solid understanding of digital marketing platforms (Xiaohongshu, WeChat, etc.) and emerging trends.

With a commitment to educational excellence and personalized learning, ASE Education Group has earned multiple prestigious accolades:

● Asia Pacific Enterprise Awards (APEA) 2025 – Regional Edition / 亚太杰出企业奖2025

● Top 100 Outstanding Enterprises in Singapore 2024–2025 / 新加坡杰出企业100强

● Golden Bull Award – Top 100 SMEs 2024–2025 / 百强中小企业"金牛奖"

● Top 500 SMEs in Singapore 2023–2024 / 新加坡中小企业500强

● Aspiring Women Entrepreneurs 2023–2024 / 非凡女性创业者

● Top 100 SMEs in Singapore 2023–2024 / 新加坡中小企业100强

ASE Education Group is also proud to be an Authorized iTEP Test Center (国际英语水平测试考点), Authorized IELTS Test Center (雅思授权考点), and a Strategic Partner of Duolingo English Test (多邻国官方合作伙伴), ensuring students have access to globally recognized assessments. We are also an Approved Legal Deposit Publisher by NLB Singapore (国家图书馆注册的出版商).

Our vision is to empower students with the knowledge, skills, and confidence to succeed academically and beyond, while contributing to the advancement of quality education in Singapore and the region.

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