SEO Specialist

2 weeks ago

Central Region, Singapore OOm Pte Ltd Full time $80,000 - $120,000 per year

Job Overview:

OOm Institute is looking for a dedicated and capable SEO Specialist to manage our in-house SEO efforts and support the long-term growth of our organic presence. This role will be responsible for managing the Institute's SEO health across on-page, off-page, and technical areas, as well as ensuring our content is optimised for both traditional search engines and emerging AI-powered platforms such as Google AIO, Bing AI, and ChatGPT.

The role also plays a key part in driving lead generation by identifying ways to improve organic conversion rates across website pages, not just traffic acquisition. The ideal candidate brings hands-on SEO experience, a strong interest in content strategy, and is excited to grow with the team while taking ownership of the SEO function in a collaborative environment.

Key Responsibilities:

  • Conduct keyword research and competitor analysis to identify SEO and content opportunities
  • Optimise website content, metadata, site structure, and internal linking to improve search visibility
  • Manage the monthly blog content calendar, working closely with writers to ensure content aligns with SEO goals
  • Support the creation of SEO-friendly content through structured briefs, outlines, and content direction
  • Identify opportunities to improve lead conversion rates on high-traffic SEO pages (e.g. copy, layout, CTAs, user journey)
  • Perform regular technical SEO audits and work with developers to address issues that impact performance
  • Monitor and report on SEO performance using tools such as GA4, Google Search Console, Ahrefs, or SE Ranking
  • Stay up to date with changes in search algorithms and AI-powered discovery trends (e.g. AIO, ChatGPT, Bing Chat)
  • Conduct outreach and manage off-page strategies, including securing backlinks from high-authority or niche-relevant websites

Key Qualifications:

  • Bachelor Degree in Marketing, Communications or related field
  • 1-3 years of practical SEO experience, ideally in an in-house or agency environment
  • Solid understanding of on-page, off-page, and technical SEO fundamentals
  • Hands-on experience with keyword research, site audits, and content optimisation
  • Comfortable using SEO tools such as GA4, Google Search Console, Ahrefs, SEMrush, or Screaming Frog
  • Familiarity with content marketing principles, with experience managing or contributing to blog calendars
  • Familiarity with CRO concepts and tools (e.g. A/B testing platforms, Hotjar, GTM)
  • Demonstrated ability to identify SEO landing page improvements that lead to higher lead conversion or form fill rates
  • Interest or working knowledge of emerging AI search behaviours (Google AIO, Bing AI, ChatGPT search)
  • Experience using generative AI tools to support SEO or content tasks is a plus
  • Strong organisational skills, attention to detail, and the ability to work independently and cross-functionally
  • A proactive, growth-oriented mindset with a willingness to learn and adapt

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