Head of Marketing

2 weeks ago


Jurong East, Singapore Pet Lovers Centre Pte Ltd Full time $120,000 - $240,000 per year

The scope of responsibility encompasses events, digital / social media, marcom, e-Commerce marketing, customer loyalty & corporate guidelines adherence with the following aspects:

  • Strategize and develop marketing objectives.
  • Lead team to conceptualize campaigns.
  • Develop and execute visual merchandising for all PLC stores.
  • Lead marketing team to monitor, create and formulate analysis of retail market trend.
  • Campaign for launch of site with media to build brand equity.
  • Manage and track marketing budget for marketing activities.

Key stakeholders & relations for the incumbent are as follows:

  • Supervise marketing in Singapore.
  • Oversee marketing team in Malaysia.
  • Guide marketing team for our Franchises in Thailand, Bangkok, Philippines & Vietnam.
  • Work with internal stakeholder and external agencies

Requirements:

  • Degree in Business Administration/Marketing or equivalent.
  • Possess minimum of 10 years relevant marketing experience.
  • Experience with fast moving consumer goods.
  • Experience with e-commerce marketing and product.
  • Experience in digital marketing channels and campaigns.
  • Experience in the rollout of a digital marketing platform.
  • Experience in developing comprehensive marketing plans
  • Proven track record in leading and managing people, organisation goals and business objectives.
  • Strong people and project management skills
  • Innovative, entrepreneurial, resourceful, self-motivated to work with grey scope and processes to bring about technology.
  • Strong marketing analytical skills, performance KPIs, communication and negotiation skills.


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