Head of Marketing
2 weeks ago
The scope of responsibility encompasses events, digital / social media, marcom, e-Commerce marketing, customer loyalty & corporate guidelines adherence with the following aspects:
- Strategize and develop marketing objectives.
- Lead team to conceptualize campaigns.
- Develop and execute visual merchandising for all PLC stores.
- Lead marketing team to monitor, create and formulate analysis of retail market trend.
- Campaign for launch of site with media to build brand equity.
- Manage and track marketing budget for marketing activities.
Key stakeholders & relations for the incumbent are as follows:
- Supervise marketing in Singapore.
- Oversee marketing team in Malaysia.
- Guide marketing team for our Franchises in Thailand, Bangkok, Philippines & Vietnam.
- Work with internal stakeholder and external agencies
Requirements:
- Degree in Business Administration/Marketing or equivalent.
- Possess minimum of 10 years relevant marketing experience.
- Experience with fast moving consumer goods.
- Experience with e-commerce marketing and product.
- Experience in digital marketing channels and campaigns.
- Experience in the rollout of a digital marketing platform.
- Experience in developing comprehensive marketing plans
- Proven track record in leading and managing people, organisation goals and business objectives.
- Strong people and project management skills
- Innovative, entrepreneurial, resourceful, self-motivated to work with grey scope and processes to bring about technology.
- Strong marketing analytical skills, performance KPIs, communication and negotiation skills.
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