APAC Marketing Manager

What you will do:

As APAC Marketing Manager, you will be partner with APAC business leadership to deliver downstream marketing programs that drive customer growth, new client acquisition & sales revenue.  He or she must be a strong collaborative leader who can work cross-functionally delivering continuous improvement and optimization of digital and traditional marketing channels. You will be develop and deliver sales enablement, demand generation, event management, account-based marketing, and channel marketing programs that are aligned to regional revenue and strategic goals. This energetic and data driven marketer will have a proven ability to identify opportunities and deliver effective marketing programs across the APAC region to generate results.

How you will do it:

Growth Focused

• Execute, analyze, and continually optimize integrated marketing campaigns for the APAC region that drive customer growth, new client acquisition & sales revenue
• Align with internal teams across marketing, sales, and product to build consistent market awareness programs that amplify Fire Protection growing portfolio within APAC region
• Actively engage with APAC Fire Protection industry associations, academia, and influencers, establishing respect, and advancing regional commercial goals
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Develop and monitor sound metrics to accurately analyze the success of campaigns and report results
• Provide support to sales leadership with sales enablement assistance to customer accounts across APAC
• Develop a deep understanding of competitive retail strategies, messaging, products and services in order to differentiate and enhance Fire Protection Solutions positioning in content and presentations
• Utilize APAC customer account and Fire Protection' s solution portfolio knowledge to identify account-based marketing opportunities and work with sales and marketing team on strategy and execution to deliver designed outcomes

Lead Generation and Sales Enablement

• Plan and execute digital and physical events as elements of campaigns that drive customer interaction and demand gen opportunities such as industry conferences, customer advisory boards and webcasts
• Firmly understand and track team lead generation goals and outcomes
• Optimize lead processes for the APAC region as the organization continues to grow and evolve

Communications

• Work with key members across the business unit to understand sales needs and align on marketing deliverables needed to achieve commercial goals
• Communicate campaign programs and tactics in a highly matrixed organization for internal buy-in and alignment, localizing the content for APAC where possible
• Create digital selling tools and training to amplify campaign tactics and deliverables
• Utilize Fire Protection industry knowledge to recognize and drive thought leadership and positioning opportunities that differentiate Fire Protection

Partner and Channel Marketing

• Assist in coordinating and facilitating channel marketing programs that align with regional sales goals and focus
• Transform Fire Protection specific content and campaigns to assets that can be leveraged by our partner network to drive profitable customer acquisition
• Support the APAC region internal communications to ensure alignment on new campaigns, initiatives, and content

What we look for:

• More than 5 years' experience executing integrated marketing campaigns that drive revenue
• Experience in the Fire Protection industry, digital, traditional marketing strategies and marketing in the high-tech industry
• Knowledge in marketing SaaS business models
• Experience in creating and rolling out social selling tools, driving demand generation tactics from lead generation to nurture and reporting
• Strong presentation skills with fluency in English
• Must be a self-starter who isn't afraid to try new things and take our organization where it has never been before
• Data-driven and results driven marketer
• Ability to manage multiple initiatives in a fast-paced culture
• Comfortable to work with different senior stakeholders in a global matrix organization.
• Experience with managing PR / communications agencies preferred
• Ability to travel 20% of the time across the region, or whenever necessary

What we offer:

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy

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