Senior Manager, Channel Excellence APAC

6 days ago


Singapore LEGO Full time $120,000 - $150,000 per year

Job Description

Are you ready to build your next big adventure brick by brick?

Bring your skills into our playground and help shape the future of our APAC markets You will connect global strategy with local plans, fueling growth for the business, the markets – and yourself

Core Responsibilities

This role is accountable for supporting the best in class shopping experience for LEGO products in Brick and Mortar channels (Grocery and Toy Specialists) and work in close tandem with regional Brick and Mortar channel lead.

  • This role sits in our Regional Commercial Development (RCD) and is responsible for the Brick and Mortar retail execution pillar of the LEGO Group's commercial strategy
  • Identify opportunities that better serve shopper needs
  • Co-develop the Customer Value Proposition and Go To Market guidelines for our key audiences; and build the compelling commercial storyline for retailers that secures buy-in to our retail asks
  • Planograms development recommendations for key Grocery and Toy Specialists customers and improving shelf productivity
  • Partner with Markets to ensure a strong link from the Regional Integrated Commercial Plans (ICP) into Customer ICPs / Joint Business Plans (JBPs)
  • Partner with our Trade Marketing teams to secure retail presence and experience.
  • Responsible for in-depth category and shopper understanding and insights at a micro and macro level
  • Analyze category/segment performance using customer, consumer, shopper and macro environment data and sources

Play your part in our team succeeding

Regional Commercial Development team in APAC acts as a commercial partner to our markets in making smart commercial decisions to reach more kids in a sustainable way.

These decisions include, among others, channel strategy, assortment strategy and listings, customer segmentation and sales excellence; and are articulated in local commercial plans led by the team.

As a regional team, we translate the global commercial agenda into regional priorities, in addition to identifying specific APAC initiatives.

Do you have what it takes?

  • 8+ years of relevant Channel Excellence/ Category Management/ Business or Product Development experience in consumer-packaged goods industry (FMCG)
  • Proven track record working in a global business with strong multi-cultural teams, fostering strong relationships, team spirit and culture
  • Advanced analytical skills, data-driven way of working, solution driven and result oriented
  • Extensive experience in understanding consumer needs and polish retail environment, working with dashboards to provide in-depth data and insight reports
  • Experience with planograms development (JDA Space Planning)
  • Multi-country or global work experience preferred
  • Some international travel required, predominantly in the APAC region

#LI-SW1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.



  • Singapore LEGO SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesAre you ready to build your next big adventure brick by brick?Bring your skills into our playground and help shape the future of our APAC markets You will connect global strategy with local plans, fueling growth for the business, the markets – and yourselfCore ResponsibilitiesThis role is accountable for supporting the best in class...


  • Singapore Zoho APAC Full time

    Overview SG - Channel Business Development Manager (ManageEngine) — Zoho APAC, Singapore, Singapore. We are seeking a dynamic and results-driven Channel Business Development Manager with a minimum of 5 years of experience in the IT channel sector. The ideal candidate possesses a passion for technology, a strategic mindset, and the ability to foster strong...


  • Singapore the LEGO Group Full time $100,000 - $120,000 per year

    Job DescriptionAre you ready to build your next big adventure brick by brick? Bring your skills into our playground and help shape the future of our APAC markets You will connect global strategy with local plans, fueling growth for the business, the markets – and yourself Core Responsibilities This role is accountable for supporting the best in class...


  • Singapore Zoho APAC Full time

    Overview SG - Channel Business Development Manager (ManageEngine) — Zoho APAC, Singapore, Singapore. We are seeking a dynamic and results-driven Channel Business Development Manager with a minimum of 5 years of experience in the IT channel sector. The ideal candidate possesses a passion for technology, a strategic mindset, and the ability to foster strong...


  • Singapore the LEGO Group Full time

    Branded Retail Channel Commercial Senior Manager, APAC Join to apply for the Branded Retail Channel Commercial Senior Manager, APAC role at the LEGO Group Job Description Are you passionate about driving commercial results in LEGO Branded Retail?Be part of our mission to support the APAC LEGO Branded Channel Director in delivering commercial success and...


  • Singapore Midea APAC Full time

    Direct message the job poster from Midea APAC Founded in 1968, Midea Group is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Midea's exceptional manufacturing volume and quality standards, coupled...


  • Singapore the LEGO Group Full time

    Branded Retail Channel Commercial Manager, APAC Join to apply for the Branded Retail Channel Commercial Manager, APAC role at the LEGO Group . Overview Senior Recruiter, Talent Acquisition APAC at the LEGO Group description content is included for context. The role supports the Regional Commercial Director to deliver the commercial strategy across the LEGO...


  • Singapore Formlabs Full time

    To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists worldwide, consider joining Formlabs. We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness...


  • Singapore Salesforce Full time

    **Job Category **:Alliances & Channels **Job Details**: MuleSoft is seeking an experienced and talented Senior Channel Manager to drive new revenue through a multi-channel approach in APAC/Asia. This role is responsible for working with new and existing MuleSoft channel partners, identifying new channel relationships and proactively working with the...


  • Singapore Numerix Full time

    Join to apply for the Senior Channel Sales Manager role at Numerix 1 day ago Be among the first 25 applicants Join to apply for the Senior Channel Sales Manager role at Numerix Get AI-powered advice on this job and more exclusive features. Since our founding in 1996, we have been at the vanguard of financial technology, providing groundbreaking expertise,...