APAC Associate Product Marketing Manager

Meet the team:

The APAC Product Marketing team drives commercial success across the region by developing tailored product strategies for our clinical portfolio. With a focus on differentiated value propositions and market-specific approaches, the team ensures our products resonate across diverse patient segments and healthcare systems. They collaborate closely with global Market Insights and CX teams to gather data, understand customer needs, and assess competitive dynamics.

By aligning with global product teams, the team advocates for regional priorities and contributes to lifecycle management and strategic planning. Their strength lies in combining OTC and healthcare expertise with analytical rigor to define effective positioning and drive growth across multiple channels and geographies.

Where you come in:

• You will develop and guide implementation of short and long-term execution of product development plans, including support of annual brand plan development, with a focus on creating a clear value proposition to win in diverse markets, ensuring alignment with regional and global objectives.
• You will act as a brand custodian to ensure consistent brand communication across all marketing channels, while collaborating with country teams to deliver outstanding commercial product campaign and customer engagement strategies across target audience groups (including HCP's, consumers and payors).
• You will collaborate with Market Insights, CX & local marketing teams to analyze market trends, customer needs, and competition to inform product decisions and enhance the value proposition for specific markets.
• You will be informing evidence generation needs to support product differentiation and promotional claims.
• You will review product performance analyses and market insights to make data-driven decisions and take corrective actions when necessary.
• You will keep abreast of industry trends and advancements to support continuous improvement and innovation within the product portfolio.
• You will collaborate and network various functional teams to build and get approval from leadership teams for geographical expansion business cases.

What makes you successful:

• You have a Bachelor's degree in Marketing, Business Administration, or a related field.
• You have 6-8 years of progressive experience in healthcare or consumer health product management/OTC, with a proven track record of success from concept development to launch and beyond, with a focus on maintaining and enhancing the value proposition.
• You have demonstrated ability to lead and collaborate with cross-functional teams effectively.
• You have sound knowledge of the relevant market space, competitor offerings, and industry trends.
• You have good knowledge of the major healthcare systems in APAC
• You have strong analytical skills and a data-driven mindset to measure marketing impact and optimize strategies.
• You have excellent communication and collaboration skills, with the ability to work effectively with global, regional, and local management teams.
• You have familiarity with market research, business strategy, partner management, and relevant studies.

What you'll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

• 15-25%

Experience and Education Requirements:

• Typically requires a Bachelor's degree
• Minimum of 6 - 8 years of related experience
• At this level a graduate degree may be desirable with 3 years of related experience