Associate Analyst/Analyst, Marketing Analytics

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.

Key areas of focus, include:

• Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively
• Work with the casino sales team to optimize structure, communication, and coverage
• Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements
• Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities

Analytics:

• Apply advanced analytics, modelling and machine learning on patron behavior, CLV prediction and profitability analysis.
• Enhance our 360° view of our most valuable guests and create actionable segmentations of patrons across the entire Integrated Resort.
• Work closely with Sales and Marketing departments to:
• 1) Monitor the business and highlight trends and opportunities.
• 2) Translate modelling results and segmentations into business strategy via data/dashboards with impactful visualization.
• 3) Design data-driven personalized offers and A/B testing.
• 4) Evaluate the effectiveness of our marketing strategies.
• Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.
• Contribute to the Revenue Optimization department in its goal to maximize gaming profit by performing the following:

Product Analytics

• Analyze various aspects of the casino operations, including product and area performance, operational and manpower efficiency, dealer performance etc.
• Apply advanced analytics, modelling and machine learning to improve gaming floor optimization, demand forecasting, manpower scheduling, risk evaluation etc.
• Build solutions and tools to enhance floor optimization and operational efficiency.

Overall

• Drive data based decisions through creation of insightful reports and dashboard
• Work closely with Operation and Marketing departments to:
• 1) Monitor the business and highlight trends and opportunities.
• 2) Translate modelling results into business strategy via data/dashboards with impactful visualization.
• 3) Design data-driven A/B testing.
• 4) Evaluate the revenue impact of the floor changes/new products/new initiatives.
• Generate new ideas on how to improve processes for our team, or our stakeholders.
• Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.

Job Requirements

Education & Certification

• Degree in Business Analytics, Applied Mathematics, Statistics or other analytical fields preferred.

Experience

• 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred. Fresh grads are welcomed to apply for Associate Analyst.

Other Prerequisites

• Experience building and implementing predictive models and machine learning will be an added advantage.
• Casino related experience is a bonus but not compulsory.
• Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required.
• Proficient in data visualization tools, such as Tableau preferred.
• Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner.
• Strong logical thinking, data analysis and problem-solving skills.
• Excellent communication and presentation skills. Passionate about data, customers, and building your career with Marina Bay Sands.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.