Senior Marketing Executive

2 days ago

Raffles Place, Singapore Hongkong Land Limited Full time $60,000 - $120,000 per year
Key Responsibilities

Marketing & Promotions

  • Plan and execute a minimum of 7 mall marketing campaigns annually.
  • Develop campaign concepts, mechanics, and schedules.
  • Manage campaign budgets and ensure deadlines are met.
  • Coordinate with creative agencies for visuals and collaterals.
  • Arrange printing and installation of marketing materials (e.g. hanging mobiles, floor stickers, tent cards).
  • Source GWP items, event vendors, and workshop operators.
  • Work with internal teams and external partners to ensure smooth campaign execution.
  • Conduct post-campaign reviews to assess effectiveness (shopper traffic, tenant NTO).

Festive Decorations

  • Conceptualize and manage festive décor themes (Christmas, CNY).
  • Liaise with vendors and Property Management to ensure safe and timely setup.
  • Control costs and order decorations for office lobbies.

Digital & Social Media

  • Manage Citylink website and social media via external vendor.
  • Maintain content across retail directories and platforms.
  • Monitor social media engagement and enhance customer experience and branding.

Traffic & Spending Initiatives

  • Implement programs to increase shopper traffic and spending.

Corporate Gifts & Loyalty Program

  • Plan annual corporate gift giveaways within budget.
  • Grow membership for Citylink's loyalty program.

Vendor & Contract Management

  • Track expiry of vendor contracts and renew/source vendors (e.g. social media, website, CRM, Wi-Fi, music license).

Tenant Relations

  • Provide A&P support and engage tenants in mall campaigns.
  • Maintain strong tenant relationships and gather feedback.

Leasing & Revenue Generation

  • Manage leasing of atrium and advertising spaces to generate revenue.

Reporting & Coordination

  • Prepare monthly operations meeting presentations.
  • Conduct market research and support ad-hoc projects.
  • Handle sponsorship voucher requests and approvals.
  • Update tenant directory listings across platforms (website, LED, Google Maps, F&B cubes).
  • Prepare tenant bulletins and advertising agreements.
  • Coordinate hoarding visuals for tenant transitions.
  • Print approved vouchers for campaigns and sponsorships.
  • Compile and circulate shopper foot traffic reports.
  • Coordinate with internal and external parties to ensure accurate property and tenant info.
  • Raise PR's for marketing activities and update budget sheets.
Leasing Administration (As Required)
  • Prepare leasing documents (Term Sheet, LOI, Licence, Lease Agreement, etc.).
  • Coordinate document delivery, signing, stamping, and filing.
  • Update DRN system, tracking sheets, and lease approvals.
  • Maintain tenancy alteration expenses and tenancy schedule.
  • Generate lease expiry and transaction summary reports.
  • Update budget and re-forecast templates.
  • Check and file monthly NTOs and send annual reminder letters.
Qualifications
  • Diploma or Degree in Business, Marketing, Real Estate, or related field.
  • 4 to 6 years of relevant marketing experience in retail or commercial property.

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