Monetization & Partnership Manager ()

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

RESPONSIBILITIES

Primary Accountabilities

1. Revenue Generation & Monetization Strategy (40% of role)

Scope: Design and implement comprehensive monetization frameworks for creator content

Key Responsibilities:

• Develop revenue targets and strategies for individual creators and content series
• Create tiered monetization packages (exclusive vs. non-exclusive content)
• Implement and optimize multiple revenue streams: sponsorships, brand partnerships, licensing, merchandise, subscription models
• Conduct regular revenue performance analysis and optimization recommendations
• Establish pricing benchmarks and negotiation frameworks for different content types

Deliverables:

• Quarterly revenue forecasts and performance reports
• Creator-specific monetization roadmaps
• Partnership rate cards and pricing guidelines
• ROI analysis for all monetization initiatives

2. Partnership Development & Management (30% of role)

Scope: Build and maintain strategic partnerships that enhance creator monetization opportunities

Key Responsibilities:

• Identify, prospect, and onboard new brand partners and sponsors
• Negotiate partnership terms, contracts, and campaign specifications
• Manage ongoing partner relationships and ensure campaign delivery
• Develop partnership packages that align with creator content and audience demographics
• Maintain partnership pipeline and CRM systems

Deliverables:

• Monthly new partnership acquisition targets (minimum 3 to 5 new partnerships per month)
• Partnership performance dashboards and campaign post-mortems
• Annual partnership strategy document
• Partner satisfaction and retention metrics

3. Content Series Planning & Coordination (20% of role)

Scope: Oversee monetization aspects of content production across Creator in Residence and Exclusive Creator programs

Key Responsibilities:

• Collaborate with creators to develop commercially viable content concepts
• Coordinate production timelines to align with partnership and monetization opportunities
• Ensure content meets both creative vision and commercial requirements
• Support Creator Development Asst Lead in exclusive creator content planning
• Manage budget allocation for monetization-focused content initiatives

Deliverables:

• Quarterly content calendars with monetization integration
• Production budget recommendations and tracking
• Content performance reports with revenue correlation analysis
• Creator feedback and satisfaction surveys

4. Market Intelligence & Strategic Planning (10% of role)

Scope: Stay ahead of industry trends and competitive landscape to inform strategic decisions

Key Responsibilities:

• Monitor creator economy trends, platform changes, and monetization innovations
• Analyze competitor strategies and market opportunities
• Provide strategic recommendations for program expansion
• Contribute to overall business development strategy

Deliverables:

• Monthly market intelligence reports
• Annual competitive analysis and strategic recommendations
• Trend forecasting for new monetization opportunities

QUALIFICATIONS

Primary Options:

• Bachelor's degree in business administration, Marketing, Communications, or Media Studies
• Bachelor's degree in digital marketing, Entertainment Business, or related field

Alternative Qualifications:

• Relevant professional certifications (Google Analytics, Facebook Blueprint, etc.) combined with substantial experience
• Diploma in Digital Marketing/Media with proven track record in creator economy

Minimum Experience: 3+ years

Preferred Background:

• 2+ years in creator economy, influencer marketing, or digital content monetization
• 2+ years in business development, partnerships, or account management
• Experience managing content creators or talent
• Track record of successful partnership negotiations and revenue generation

Specific Experience Areas:

• Brand partnership campaigns with measurable ROI
• Content production coordination and budget management
• Platform-specific monetization (YouTube, TikTok, Instagram, etc.)
• Contract negotiation and relationship management
• Performance analytics and data interpretation

Industry Experience (Preferred):

• Digital marketing agencies
• Creator management companies
• Social media platforms
• Entertainment or media companies
• Talent agencies or MCNs (Multi-Channel Networks)

Core Motivators

• Entrepreneurial Drive: Excited by building new revenue streams and business opportunities
• Relationship Builder: Energized by connecting people and creating mutually beneficial partnerships
• Creative Problem Solver: Thrives on finding innovative solutions to monetization challenges
• Results-Oriented: Motivated by achieving measurable business outcomes and growth targets

Personality Traits:

• Adaptability: Comfortable with the fast-paced, evolving nature of the creator economy
• Empathy: Understands and advocates for creator needs while balancing business objectives
• Strategic Thinking: Enjoys long-term planning and seeing the bigger picture
• Communication Skills: Confident in presenting ideas and negotiating with diverse stakeholders

Work Environment Preferences:

• Collaborative, cross-functional team environment
• Mix of strategic planning and hands-on execution
• Opportunity for creative input and innovation
• Exposure to cutting-edge digital trends and technologies
• Balance between relationship management and analytical work

Career Aspirations Alignment:

• Interest in growing within the creator economy ecosystem
• Desire to build expertise in digital business models
• Ambition to eventually lead larger content or business development teams
• Passion for supporting creative professionals' business success

Please note that your application will be sent to and reviewed by the direct employer - Mediacorp Pte. Ltd.