Employer Branding Manager

3 days ago


Singapore SEFE MARKETING & TRADING SINGAPORE PTE. LIMITED Full time $90,000 - $120,000 per year

We are seeking a dynamic and experienced Employer Branding Specialist to shape and communicate our employer brand globally. This pivotal role will build our employer branding strategy from the ground up, positioning SEFE as the employer of choice in the energy industry.

As the Head of Employer Branding, you will be responsible for defining and implementing a comprehensive employer branding strategy that aligns with SEFE's evolving identity, culture, and values. Working closely with HR colleagues and key business leaders, you will lead the efforts to establish a compelling employer brand narrative that attracts, engages, and retains top talent across the globe.

This is a unique opportunity to shape SEFE's employer brand in a time of significant transformation, and your leadership will be critical in driving our talent acquisition and retention strategies forward.

Key Responsibilities:

  • Develop and execute a global employer branding strategy that reflects SEFE's new business model, values, and corporate vision.
  • Establish SEFE's presence as an attractive employer in the global energy market by creating a consistent and authentic brand narrative.
  • Partner with senior leadership, HR and Communications to ensure alignment between the corporate brand and employer brand.
  • Build SEFE's employer value proposition (EVP) from scratch, ensuring it resonates with diverse target talent segments.

Employer Brand Development & Communication:

  • Craft a compelling, data-driven employer brand story that engages both external candidates and internal employees.
  • Develop integrated multi-channel campaigns (digital, social media, PR, events) to communicate SEFE's EVP.
  • Create engaging content that highlights SEFE's culture, career opportunities, and employee experiences.
  • Serve as a spokesperson for the employer brand at industry events, conferences, and internal initiatives.

Talent Attraction & Candidate Experience:

  • Collaborate with Recruiters to identify key recruitment markets and create tailored branding strategies to attract top talent.
  • Oversee candidate experience and touchpoints, ensuring consistent messaging and brand presence throughout the recruitment journey
  • Build a strong online and social media presence to position SEFE as a thought leader and employer of choice in energy.

Internal Engagement & Employee Advocacy:

  • Engage current employees as brand ambassadors, enhancing internal communication and creating pride in working for SEFE.
  • Collaborate with the HR team to integrate employer branding into onboarding, training, and employee development programs.
  • Monitor employee engagement and feedback, ensuring alignment between employer brand initiatives and the employee experience.

Measurement & Continuous Improvement:

  • Establish metrics to track the effectiveness of employer branding initiatives, including talent attraction, retention, and employee engagement.
  • Continuously evaluate and refine employer branding strategies based on market trends, data insights, and feedback.
  • Stay abreast of industry best practices, employer branding trends, and competitor strategies to ensure SEFE remains competitive.

WHAT YOU WILL BRING

  • Bachelor's degree in Marketing, Communications, HR, or a related field or alternative experience; advanced degree preferred.
  • 5+ years of experience in employer branding, marketing, or related fields, ideally within a global company.
  • Proven experience in building employer branding strategies from the ground up, particularly in a company undergoing transformation.
  • Strong understanding of talent acquisition, employee engagement, and candidate experience.
  • Exceptional storytelling, content creation, and communication skills.
  • Experience in digital marketing and social media platforms for employer branding.
  • Ability to work cross-functionally and influence senior stakeholders.
  • Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment.


  • Singapore Airwallex Full time

    Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform. Established in 2015 in...

  • Employer Branding

    2 weeks ago


    Singapore Rakuten International Full time $4,000 - $6,000 per year

    Job Description:About Rakuten Asia Pte. Ltd.Rakuten Asia is the Regional Head Office of Asia. It comprises various business verticals, including Rakuten Capital, Rakuten Marketing, Rakuten Rewards, Asia Tech Development Unit, Rakuten Institute of Technology and Global Marketing Office. Our office, Crimson House Singapore, is located at CapitaGreen. It houses...


  • Singapore Airwallex Full time

    **About Airwallex**: Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business...


  • Singapore Airwallex Full time

    **About Airwallex**: Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business...


  • Singapore Airwallex Full time

    **About Airwallex** Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business...


  • Singapore Lovely3C Full time

    You understand what it takes to help organizations dial up on their X factor to become people magnets. Our employer brand associate is a versatile, curious individual with a passion for growing and building authentic and powerful employer brands, reflecting our reputation as the leading Talent Acquisition Advisory and Recruitment Marketing agency across APJ....


  • Singapore HubSpot Full time

    In this role, you'll work on a global, collaborative team within the People Operations department. We manage projects including HubSpot's careers website, HubSpot Life social media channels, HubSpot's annual Diversity Report, Glassdoor and Comparably, events and sponsorships, media pitching and executive thought leadership about culture, paid ad campaigns,...

  • Assistant Manager

    1 day ago


    Singapore RAFFLES Full time

    The Assistant Manager (Employer Branding, Colleague Communication & Colleague Engagement) is responsible for developing employer branding, colleague communication and colleague engagement initiatives, programmes and activities, in order to support the hotel’s business objectives. Primary Responsibilities Supports Work On Employer Branding - Assists to...


  • Singapore GRIT Full time

    Our client is a leading global consumer services company that is undergoing rapid expansion in the region. The role We are looking for an Employer Branding Manager to shape and strengthen our client's reputation as an employer of choice. This role will combine creativity, strategy, and execution to tell their people's story, showcase their culture, and...


  • Singapore Ministry of Defence Singapore Full time $80,000 - $120,000 per year

    Military Security DepartmentPermanentClosing on 31 Dec 2025What the role isYou will be responsible for developing talent acquisition initiatives, designing and implementing employer branding and external communications strategies to attract talents to meet our organisational needs.What you will be working onYou will develop and execute marketing campaigns...