Digital Ads
2 weeks ago
Bio Organicare Scalp & Wellness
Multiple outlets – Orchard, Tampines, HarbourFront, Kent Ridge
At Bio Organicare , we combine organic wellness with Korean-inspired scalp technology to help Singaporeans restore confidence and hair health. With outlets across major malls and strong digital presence, we're expanding fast — and we're looking for a Digital Ads Specialist to scale our marketing campaigns to the next level.
Role OverviewWe're seeking a hands-on Digital Ads & Campaign Specialist who is passionate about driving results through paid advertising . You will manage and optimise campaigns across Google SEM, Meta (Facebook & Instagram), YouTube, and TikTok , working closely with our marketing and creative team to deliver measurable growth.
Key Responsibilities- Plan, execute, and optimise paid campaigns (SEM, Meta, YouTube, TikTok) to achieve strong ROI and lead generation.
- Conduct keyword research, A/B testing, and audience segmentation.
- Monitor campaign analytics and prepare performance reports.
- Collaborate with designers and content creators for compelling ad visuals and videos.
- Research competitors and propose new digital strategies to increase reach and conversion.
- Manage ad budgets effectively and track spending across platforms.
- At least 2 years' experience in digital performance marketing or paid media management.
- Strong understanding of Google Ads, Meta Ads Manager, YouTube Ads, and TikTok Ads .
- Data-driven mindset with proficiency in Google Analytics / Meta Insights .
- Creative eye for ad copywriting and audience engagement.
- Experience in beauty, wellness, or retail industry is a plus.
- Diploma or Degree in Marketing, Business, or related field.
- Be part of Singapore's leading organic scalp wellness brand .
- Dynamic, growth-oriented environment with creative freedom.
- Attractive salary + performance incentives.
- Opportunities for professional growth and training.
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