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SEM Specialist

2 weeks ago

Singapore HAHA FURNISHING GROUP PTE. LTD. Full time $90,000 - $120,000 per year

Company Overview

We are a fast-growing digital-first company specializing in luxury lifestyle and e-commerce solutions. Our mission is to deliver exceptional results for our clients and brands by leveraging data-driven strategies, innovative campaigns, and cutting-edge marketing tools.

Position Overview

We are seeking a highly skilled SEM Specialist to lead our search engine marketing initiatives across Google, Bing, and other ad platforms. The ideal candidate is results-oriented, analytical, and creative—capable of managing campaigns end-to-end to drive traffic, conversions, and ROI.

Key Responsibilities

  • Plan, execute, and optimize SEM campaigns (Google Ads, Bing Ads, YouTube Ads, etc.) across multiple markets.

  • Conduct detailed keyword research, audience segmentation, and competitor analysis to identify growth opportunities.

  • Develop compelling ad copy and creative concepts aligned with brand messaging.

  • Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.

  • Manage budgets, bids, and campaign pacing to maximize ROI.

  • Collaborate with content, design, and analytics teams to ensure integrated digital marketing strategies.

  • Stay updated on SEM best practices, industry trends, and algorithm changes.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business, or a related field.

  • 2–4 years of proven experience in SEM campaign management.

  • Strong expertise in Google Ads, Bing Ads, and Google Analytics (GA4).

  • Proficiency in keyword tools (SEMRush, Ahrefs, Keyword Planner, etc.).

  • Solid understanding of conversion tracking, attribution models, and A/B testing.

  • Excellent analytical, problem-solving, and communication skills.

  • Google Ads Certification is a strong plus.

What We Offer

  • Competitive salary and performance-based incentives.

  • Opportunities for career growth in a dynamic, expanding company.

  • Exposure to international campaigns and high-profile projects.

  • A collaborative and innovative work environment.