Community Development Manager

[What the role is]

Support the Constituency Director and Deputy Constituency Director (Communications and Development) in driving both external and internal communications in the Constituency Office (CO). Be responsible for producing content for different audiences and communications channels, including social media and mainstream media. Work in tandem with the PA HQ Communications Group to amplify PA and Whole of Government (WOG) messages through the CO's communications networks.

•
Serves as an administrator and facilitator in the formation, development and consolidation of GROs at the constituency level, thereby promoting social cohesion, racial harmony and community bonding.

[What you will be working on]

Following are the key specialized/functional duties and responsibilities required to be performed by the incumbent to meet the primary objective of the job.
Communications Workplan

•
Assist the Constituency Director to develop the CO's annual communications plan, aligned with PA's overall communications objectives and direction.

•
Work with PA HQ Communications Group to identify stories for publicity through various channels.

•
Curate and maintain an archive of community stories and photographs that depict the work of the CO.

•
Guide the CO's team to adopt PA's communications guidelines and share best practices and communications initiatives.

•
Submit monthly performance reports about the CO's communications efforts and outcomes.

•
Where necessary, work with Communications Officers and PA Communications Group on crisis communications management.
Social Media

•
Grow the CO's social presence. This involves managing the CO's digital assets (social media and websites), including developing a monthly content calendar and producing relevant content such as social media posts, videos, and infographics; monitoring and responding to online conversations.

•
Work with PAHQ and volunteers to develop and amplify content and disseminate communications materials.
Mainstream Media

•
Monitor media reports and online conversations for opportunities and issues related to PA's mission and programmes and prepare relevant reports.

•
Draft public statements in response to queries from media. Facilitate our media partners for events open to media.
Marketing Communication

•
Oversee CO colleagues in the development of marketing communication materials (banners, posters, digital display panels) to ensure brand alignment as well as appropriateness of content and translation.

•
Oversee the proper usage of PA and Grassroots Organisations (GRO) logos.

[What we are looking for]

Key duties and responsibilities that need to be performed to meet the primary objective of the job. This will include the important result areas (what) along with the rationale (why).
A. Community Building and Strengthening People-Government-People
PEOPLE'S ASSOCIATION
JOB DESCRIPTION
3

•
Understand the demographic profile of specific groups (e.g. women, youths, minorities, seniors, young families) in the local community.

•
Develop programmes to engage the groups to be in tune with their sentiments and issues of concerns.

•
Facilitate the formation of interest groups and local communication channels/networks to build/sustain relationships and increase community connectedness.

•
Work with different partners (e.g. VWOs, educational institutions) to identify and grow local demographic-based networks in the community

•
Communicate government policies, facilitates discussion, gather feedback and channel feedback to appropriate government agencies to develop and strengthen the GROs as an effective communication channel between the government and the people.
B. Administration and Facilitation

•
Formulate, implement and review plans for the development of GROs and the community.

•
Provide guidance to the GROs to facilitate effective implementation of their programmes/activities/events.

•
Plan and co-ordinate the recruitment, appointment and reappointment of volunteers and members of the GROs to ensure sufficient minority and GRC residential representation.

•
Mobilise residents to participate in national campaigns and local/GRC projects, including those organised by PA, CDC and GROs.

•
Ensure proper accounting/procurement, fund utilisation and cash management of the GROs to comply with PA financial rules.
C. Functional Roles

•
Perform additional functional duties in the areas of CC operations, capability or engagement as directed by supervisors.

---