Chinese Media Marketing Specialist

2 weeks ago

Singapore OCBC Full time $80,000 - $120,000 per year
WHO WE ARE:

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

We're seeking a Chinese Media Marketing Specialist to execute our expansion into key regional markets with Chinese-language audiences and support multiple revenue streams through specialized platform expertise.

This role will implement comprehensive marketing initiatives across Greater China and ASEAN corridors while collaborating closely with our existing acquisition team to expand our overall market capabilities.

As our regional marketing specialist, you'll execute critical growth projects spanning acquisition, content development, cross-border campaigns, and partnership support across multiple countries and platforms

What you do

  • Execute integrated marketing campaigns across WeChat, Xiaohongshu, Weibo, Douyin, and Baidu

  • Develop Chinese media ecosystem presence including platform-specific engagement strategies

  • Implement platform-specific targeting and content strategies for campaign performance

  • Launch and manage campaigns with focused on Chinese audiences

  • Ensure compliance with platform regulations, adapt messaging for cultural relevance, and coordinate with legal teams on regulatory changes.

  • Create B2B content, support partnership outreach with Chinese business associations, and develop sales materials and marketing strategies for institutional growth.

Who you are

  • 5 years' or more hands on digital marketing experience focused on Chinese platforms

  • Proven track record of successful B2B acquisition and campaign optimization and understanding of cross-border marketing

  • Native Mandarin proficiency (written and spoken) with strong cultural understanding of Chinese consumer behavior and cultural nuances.

  • Prior experience working in the banking/fintech/social media industry is preferred

  • Network of contacts within Chinese digital marketing ecosystem is an added advantage

What we offer:


Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

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