Senior Executive, Digital Analytics Implementation

7 days ago

Singapore Marina Bay Sands Full time $90,000 - $120,000 per year

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

Tag Management & Tracking

  • Configure and deploy tags using Tealium iQ or other TMS platforms

  • Implement and validate data layer elements based on digital measurement plans

  • Manage client- and server-side tagging flows for web and mobile apps

  • Test and debug tracking issues using browser tools, tag debuggers, or network logs

Analytics & Campaign Enablement

  • Support implementation of web/app analytics (e.g., GA4, Adobe Analytics)

  • Collaborate with paid media and CRM teams to implement audience tracking and campaign pixels

  • Set up URL parameters and campaign tagging structures for accurate attribution

Audience Activation Support

  • Translate segmentation logic into CDP activation rules (e.g., Tealium CDP, Adobe Audience Manager)

  • Coordinate and QA data push to advertising platforms (DV360, Meta, Google Ads)

  • Troubleshoot match rate, ID sync, and activation issues

QA, Testing & Documentation

  • Create test cases and validate data capture across digital properties

  • Maintain documentation for tagging plans, payloads, and platform configurations

  • Escalate structural gaps or implementation blockers to the Solutions Architect

Job Requirements

Education & Certification

  • Bachelor's Degree in Marketing or other related field

Experience

  • 2-3 years experience in digital marketing operations, analytics tagging, AdOps or MarTech platform implementation

  • Familiarity with JavaScript, browser dev tools, and event tracking logic

  • Hands-on experience with at least one Tag Management System (Tealium, GTM, Adobe Launch)

  • Exposure to analytics tools (GA4, Adobe Analytics) and ad platforms (Meta, DV360, CM360)

Other Prerequisites

  • Experience with server-side tagging

  • Exposure to Customer Data Platforms (e.g., Tealium CDP, Segment)

  • Understanding of data privacy and consent management

  • Familiarity with API payloads and network debugging (e.g., Chrome DevTools, Postman)

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

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