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business development manager
2 weeks ago
Department: Sales / Business Development
Location: India (Multiple Regions)
Reports to: Regional Sales Head / General Manager
Job Summary:The Business Development Manager (BDM) will be responsible for identifying and expanding business opportunities in the FMCG wholesale market . This includes managing relationships with retailers, distributors, kirana stores, supermarkets, and modern trade partners . The role involves lead generation, sales growth, market expansion, and brand positioning to increase market penetration and revenue.
Key Responsibilities:1. Market Expansion & Business Growth
- Identify and onboard new retailers, wholesalers, and distributors for FMCG products.
- Develop regional sales strategies to increase market presence and product reach.
- Explore B2B partnerships and negotiate deals with key wholesale clients.
- Conduct market research to identify new business opportunities and consumer trends.
- Drive bulk sales by targeting wholesale buyers and large retail chains.
- Meet and exceed monthly, quarterly, and annual sales targets .
- Develop and execute promotional plans, seasonal offers , and incentive schemes.
- Handle pricing negotiations, credit terms, and contract closures with clients.
- Build and maintain strong relationships with wholesale customers, traders, and stockists .
- Provide customer support, order tracking, and problem resolution .
- Ensure on-time delivery and maintain healthy stock levels at distribution points.
- Work with the marketing team to plan advertising, in-store promotions, and branding .
- Organize roadshows, trade fairs, and industry networking events .
- Strengthen relationships with modern trade outlets like D-Mart, Reliance Retail, and Metro Cash & Carry .
- Track sales performance, market demand, and competitor activities .
- Provide regular reports on revenue growth, sales pipeline, and customer feedback .
- Use CRM tools and data analytics to optimize sales strategies.
- Bachelor's degree in Business, Marketing, or related field (MBA preferred).
- 3+ years of experience in FMCG wholesale, distribution, or B2B sales.
- Strong knowledge of the Indian FMCG market, retail networks, and supply chain .
- Excellent negotiation, communication, and interpersonal skills .
- Ability to manage multiple accounts, high-volume transactions, and logistics coordination .
- Proficiency in MS Excel, CRM software, and data analysis tools .
- Competitive fixed salary + performance-based incentives .
- Travel allowance for market visits and client meetings .
- Growth opportunities in a fast-paced and high-growth FMCG sector .
- Networking with top FMCG brands and distributors in India .
