Product Executive

2 days ago

East Region, Singapore Private Advertiser Full time $90,000 - $120,000 per year

Product Strategy & Development

  • Brainstorm, develop, and oversee the launch of new products aligned with market needs and business objectives.
  • Plan and manage new product launches, including rollout timelines, launch plans, and sample preparations.
  • Consolidate product requests from Strategic Business Units (SBUs) to build a roadmap that complements the existing portfolio while avoiding cannibalisation.
  • Collaborate with overseas subsidiaries, external vendors, and internal stakeholders (logistics, marketing, and sales) to ensure smooth and timely product launches.
  • Support the Manager in evaluating product concepts, packaging, pricing, and positioning.
  • Monitor post-launch product performance, track KPIs, and provide actionable insights and recommendations to enhance product success.

Product Management

  • Assist in managing the product lifecycle from development to end-of-life, ensuring continued market relevance and profitability.
  • Support the creation of product roadmaps, including enhancements and modifications.
  • Ensure product ingredients and nutritional information comply with Singapore food regulations.
  • Coordinate packaging, labelling, and promotional material updates in collaboration with internal and external stakeholders.
  • Maintain accurate and up-to-date internal product records.
  • Market Research & Consumer Insights
  • Gather and analyse market trends, customer feedback, and competitive landscape to identify opportunities for product enhancement or innovation.
  • Evaluate consumer data, sales reports, and brand health studies to optimise product offerings.
  • Liaise with research and data companies to monitor brand awareness and product performance.

Sales & Marketing Support

  • Partner with the marketing team to develop compelling product messaging and communication strategies.
  • Provide product knowledge and training support to the sales team, ensuring they have the resources to effectively sell and promote products.

Administrative Support

  • Handle product-related administrative tasks, including filing, reporting, and sample management.
  • Liaise with external photographers to ensure high-quality official product shots.
  • Act as the first point of contact for product-related inquiries or complaints, working collaboratively to resolve issues.
  • Perform any other ad-hoc duties as assigned.

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