Content and Community Intern

Company

Aire (XEL Lifecare Pte Ltd)

shop-

Designation

Content and Community Intern

Date Listed

29 Jul 2025

Job Type

Entry Level / Junior Executive

Intern/TS

Job Period

Immediate Start, For At Least 4 Months

Profession

Design / Creative

Industry

Retail / eCommerce

Location Name

Stamford Road, The Greenhouse at SMU Connexion, SMU Connexion, Singapore

Address

Singapore Management University, 40 Stamford Rd, Level 3 & 4 SMU Connexion, Singapore

Map

Allowance / Remuneration

$800 - 1,500 monthly

Company Profile

Aire ) is a modern consumer brand on a mission to redefine perceptions around ageing. With a focus on tackling the often-stigmatized condition of incontinence, which affects over 400 million people globally, we aim to create products that truly resonate with seniors and their needs. Since launching in June 2023, Aire has grown rapidly in Singapore, both online and offline, and is making waves with our innovative Adult Pull Up Pants that are designed to be better, look better, and feel better—earning thousands of five-star reviews in the process. We are currently available islandwide online at Lazada, Shopee, TikTok and in-store at NTUC Fairprice, Sheng Siong, Watsons, Pharmex Healthcare and more. We've worked with organizations like NTUC Health to run workshops, and our commitment to understanding and empathizing with our customers has positioned us for significant growth. As we continue to scale, we're looking for a creative and motivated Social Media Intern to help amplify our mission and grow our brand presence.

Job Description

As a Social Media Intern at Aire, you will play a key role in helping us build and grow our online presence. This is a unique opportunity to work with a fast-growing brand that is redefining an entire industry and creating meaningful change. You'll assist with content creation, social media strategy, and engagement across our digital channels, while gaining valuable hands-on experience in the world of marketing and brand-building.

Key Responsibilities

• Content Creation: Develop engaging content for Aire's social media channels, including Instagram, Facebook, TikTok, and LinkedIn. This would involve writing posts, creating graphics, filming short videos, livestreaming and designing promotional materials.
• Social Media Strategy: Help execute and refine social media campaigns that align with Aire's mission to challenge ageing stereotypes and promote our products.
• Community Engagement: Respond to comments, messages, and customer inquiries on social media platforms, ensuring a positive brand experience for our community.
• Analytics and Reporting: Assist in tracking social media performance and analyzing key metrics to measure the success of campaigns. Provide insights for improving reach and engagement.
• Brand Advocacy: Monitor social media trends and competitor activities to help inform Aire's voice and positioning.
• Influencer and Partnership Outreach: Support outreach to influencers, content creators, and potential brand ambassadors who align with Aire's values and audience.
• Creative Collaboration: Work closely with the marketing and product teams to brainstorm fresh content ideas, campaigns, and initiatives that will resonate with our audience, particularly in the senior and caregiving community.
• Social Listening: Stay on top of discussions around ageing, incontinence, and related topics to ensure Aire is positioned as a thought leader and advocate in these spaces.

What We Offer

Benefits:

• Non hierarchical flat working structure with direct mentorship from CEO
• Hybrid working environment with downtown co-working space at SMU Connexion
• Monthly lunch and learns with team
• Exposure to leading retailers and merchants across Singapore
• Ability to accelerate your career while learning the ropes on brand building - with a bias to action
• Hands-on Experience: Gain practical experience in social media marketing for a fast-growing startup.
• Career Growth: Aire is on a rapid growth trajectory, and this internship could evolve into a full-time role as we continue to scale.
• Mentorship: Learn from a dynamic team of marketers, creatives, and entrepreneurs who are passionate about what they do.
• Creative Freedom: Contribute your ideas and creative vision to campaigns and content creation.
• Hybrid Work Environment: Hybrid working set up, with downtown office location
• Exposure to Innovation: Work at the intersection of a new brand, impactful mission, and a rapidly evolving market.

Application Instructions

Please share samples of your social media content - content you have created and which features you; it can be personal projects or professional.

Apply for this position