Director, Commercial Distribution and Content

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CNN International Commercial division (CNNIC) is responsible for all revenues from CNN’s services globally, outside of North America. CNNIC requires a Commercial Director to manage the **Commercial Distribution** and **Content Sales & Partnerships** business areas for APAC region.

**Commercial Distribution** involves licensing the CNN channel to non-residential customers, primarily hotels, but also managed apartments, offices, hospitals, and other institutions.

**Content Partnerships** involves licensing of CNN International’s content and services to publishers of news content, including other news organisations or media services, and partnering with organisations to launch CNN-branded services, such as local news channels or journalism programmes.

The Commercial Director will define and execute the sales and commercial strategy for both the Commercial Distribution and Content Partnership business units in the region, under the direction of the respective Vice-Presidents. They will drive revenue growth though the identification of opportunities, negotiation and successful execution of agreements, and the ongoing management of the licensing partnerships.

The Commercial Director has dual line reporting into the VP Distribution and into VP Content Sales and Licensing for the respective business areas. The role is supported by and manages a Sales Manager for Commercial Distribution and a Sales Assistant working across both business areas. The Commercial Director will be part of global CNNIC teams, led by the Vice Presidents.

**Commercial Distribution**
- Manage commercial strategy and business development for the licensing of CNN channel and services to hotels in the Asia Pacific region and responsible for achieving and surpassing budgeted revenue targets.
- Develop distribution strategies for each market to optimise revenue growth and defining and executing the appropriate distribution model for each market. Different licensing models include:

- Granting commercial rights as part of the Warner Bros Discovery’s (WBD) distribution agreements with pay tv platform partners who supply both residential and commercial premises. These partnerships are managed by regional WBD Distribution teams, but terms for commercial rights grants are agreed with the Commercial Director.
- Direct licensing arrangements with hotels and hotel groups
- Local distribution agents and/or technology companies serving the hotel industry.
- Work with other departments to execute the role effectively, including:

- WDB Distribution teams; for pay television partners granted residential and commercial rights
- Marketing: pitching CNN to potential clients, attending conferences, supporting existing distribution partners
- Channel Operations; for technical delivery solutions so channel can be received by clients
- Finance; revenue and billing management and budgeting, cost management
- Legal teams; negotiating contractual agreements.
- Develop relationships with key clients to foster long term business partnerships and continuously monitor industry trends and developments to inform changes to product and commercial strategy, identify new business opportunities and safeguard existing business partnerships.
- Maintain and develop business management tools to ensure business decisions are supported by data and analysis and communicate regularly and effectively with leadership and other team members and colleagues within CNNIC and WBD.
- Manage two direct reports, ensuring they have clear objectives, priorities and advice to be effective in performing their roles. Support and direct them in their work and help them to develop their careers within the organisation.
- Be an effective team member in the wider Commercial Distribution team, collaborating with EMEA colleagues to develop prod