Head of Content

**Your Role**

**Your responsibilities will include**

Content Strategy & Planning
- Own the global content strategy to drive brand awareness, lead generation, and customer engagement.
- Define content themes, formats, tone of voice, and calendar aligned with business objectives and audience needs.
- Segment content by lifecycle stage, market, and persona (e.g., beginner vs. experienced users).

Content Creation & Management
- Build and manage a scalable editorial team including writers, editors, translators, and freelance contributors.
- Ensure content is relevant, accurate, compliant, and on-brand.

SEO & Performance Integration
- Collaborate with SEO specialists to create search-optimized content that ranks and converts.
- Monitor performance metrics (traffic, engagement, conversion, bounce, etc.) and continuously optimize content.
- Develop pillar pages and topic clusters around trading, education, promotions, and platform features.

Localization & Regional Adaptation
- Oversee localization of content for key markets (e.g., Southeast Asia, Latin America, Middle East).
- Maintain consistency of brand messaging and quality across languages, regions, and channels.
- Manage content workflows across internal and external translation resources.

Thought Leadership & Education
- Position the brand as a trusted authority through educational and market-focused content (e.g., guides, tutorials, market outlooks).
- Partner with internal analysts, educators, or influencers to produce expert-level insights.
- Identify opportunities for content-led webinars, live sessions, and community education initiatives.

Compliance & Governance
- Liaise with legal and compliance teams to ensure content adheres to regulatory standards (FCA, ASIC, CySEC, etc.).
- Maintain version control, audit trails, and approval workflows.
- Stay updated on financial promotion regulations in key markets.

**What Success Looks Like**
- Increase qualified leads generated directly through content initiatives.
- Increase conversion rates (e.g., sign-ups, account registrations, FTDs, FTTs) from content pages/assets.
- Increase engagement rates (e.g., traffic, time on page) for localized content compared to global benchmarks.
- Customer Acquisition Cost (CAC) Reduction.
- Organic Traffic Growth: Percentage increase in organic website traffic to content pages.

**What Makes You a Great Fit**

Qualification & Experience:

- Bachelor’s or Master’s degree in Marketing/Communications/Journalism/Finance or related field.
- At least 7 years of content experience, with at least 3 years in a leadership role.
- Experience in the finance, fintech, or investment space is strongly preferred.
- Deep understanding of financial markets.
- Proven success in driving measurable business outcomes through content.

Technical & Functional Skills:

- Familiarity with SEO tools (Ahrefs, SEMrush, Surfer), CMS platforms, and analytics dashboards (GA4, Looker, etc.).
- Excellent editorial judgment, writing, and storytelling skills.

Soft Skills:

- Strong project management skills with ability to manage multiple timelines and stakeholders.

Nice to Have:

- Experience with content marketing automation tools (HubSpot, Braze, etc.).
- Multilingual content oversight or regional market experience.
- Knowledge of video production, podcasting, or social media trends in finance.

**Your journey after applying**
- Screening interview with our talent acquisition partner
- Interview with your manager
- Second interview with the CEO

Pay: From $10,000.00 per month

**Benefits**:

- Health insurance
- Parental leave
- Professional development

**Experience**:

- Content Strategy & Planning: 6 years (required)
- Content Creation & Management: 6 years (required)
- SEO & Performance Integration: 6 years (required)
- Localization & Regional Adaptation: 6 years (required)

**Location**:

- Singapore 189767 (preferred)

Work Location: In person