senior crm executive

2 weeks ago

Singapore CHARLES & KEITH GROUP Full time $60,000 - $120,000 per year

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

Job Responsibilities

  • Manage CRM calendar and conceptualise marketing campaigns across channels end-to-end to deliver effective communications to customers.
  • Build audience segments, implement targeted marketing communications and deliver curated content to improve conversion rates.
  • Manage high impact projects end-to-end, ensuring timely and successful implementation.
  • Be responsible for A/B testing framework and calendar to improve the channel efficiency.
  • Analyse customer data, behaviour and market trends to identify actionable insights and ideas that shape CRM initiatives.
  • Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders.
  • Collaborate with internal stakeholders across Marketing, Ecommerce, Retail, Business Intelligence, IT and Customer Service; and external stakeholders. Manage vendor relationships effectively.
  • Coordinate development projects as end user for CRM systems such as Marketing Automation Tools, Customer Data Platforms, Customer Analysis Tools and Data Warehousing Tools.

Job Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 2 years of relevant experience in CRM marketing or management in a fast-paced and dynamic environment.
  • Proven experience and knowledge in CRM segmentation, campaign management, direct marketing, offer management and email marketing.
  • Strong knowledge of HTML and eDM content creation.
  • Familiarity with CRM tools; hands-on experience with Braze / Salesforce Marketing Cloud / similar tools.
  • Strong critical thinking and analytical abilities with the capacity to work effectively under pressure.
  • Up-to-date knowledge of consumer and marketing trends.
  • Excellent organisational and time management skills. Ability to manage multiple priorities.
  • Collaborative team player, great interpersonal skills with positive learning attitude.
  • Keen sense of fashion and a passion for the fashion industry.

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