Senior Field Marketing Manager, Partner Marketing

**Company Description**
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
**Job Description** Position Overview**

**Essential Duties and Responsibilities**
- ** Strategic Partner Collaboration**: Work closely with ServiceNow Account Directors and partners to gain a deep understanding of their business objectives and challenges. Translate these insights into a comprehensive partner marketing plan aligned with broader business goals.
- ** Joint Marketing Program Development**: Create, manage, and execute joint marketing programs with partners that drive measurable growth in pipeline and revenue. Develop campaigns that align with both ServiceNow’s and the partner’s objectives.
- ** Global & Regional Campaign Execution**: Localize and adapt global partner marketing campaigns for regional markets. Ensure consistent and impactful execution across regions, optimizing for local nuances and market needs.
- ** Cross-Functional Alignment**: Facilitate collaboration between global and regional marketing teams, field marketing, and other stakeholders to ensure seamless program execution. Align partner marketing efforts with broader sales and business objectives for successful regional activation.
- ** Performance Tracking & Optimization**: Measure key performance indicators (KPIs) and metrics to track the success of marketing initiatives. Regularly analyze program performance and provide actionable recommendations for continuous improvement.
- ** Agency & Resource Management**: Manage local marketing agency relationships and resources to scale partner marketing programs. Ensure high-quality execution and timely delivery across the partner ecosystem.
- ** Innovation & Best Practices**: Continuously explore new marketing trends, innovations, and best practices to enhance program effectiveness. Elevate partner engagement and campaign results through creative approaches.

**Required Qualifications**
- ** Experience**: Minimum of 10 years of marketing experience, with a focus on Partner/Channel Marketing. Experience in regional marketing roles, particularly in global, matrix-based, and collaborative organizational settings, is preferred.
- ** Marketing Knowledge**: Strong understanding of digital marketing, content creation, messaging, and execution. Proficiency in inbound and outbound digital strategies, including web, search, social, nurture, and relationship-based marketing.
- ** Communication Skills**: Excellent verbal and written communication skills, with a proven track record of influencing and collaborating across teams and geographies. Ability to engage with senior executives and communicate at all organizational levels.
- ** Strategic Thinking**: Ability to quickly understand complex concepts, translate technical capabilities into customer benefits, and develop strategic marketing plans that drive business results.
- ** Project Management Expertise**: Exceptional project planning and execution skills, with a strong sense of ownership. Ability to multitask, prioritize, anticipate obstacles, and provide solutions in a fast-paced environment. Demonstrated drive for excellence in execution and achieving challenging goals.
- ** Storytelling & Writing**: Strong storytelling and writing abilities to create compelling marketing content that resonates with diverse audiences.
- ** Global Perspective & Travel**: Willingness to travel internationally for partner meetings, industry events, and customer engagement as needed.

**Qualifications**
**Education & Qualifications**
- An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

**Additional Information** Work Personas**

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

**Equal Opportunity Employer**

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

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