Senior Director Apac Field

**Senior Director APAC Field & Partner Marketing**

**Location: Singapore or Australia (Melbourne or Sydney)
The Sr. Director of Field and Partner Marketing will report to Vice President Global Field and Industry Marketing for Juniper. This person will lead field and partner marketing activities for APAC region. This role will be the leader in aligning Sales and Marketing across all regions of APAC, ensuring that customer targeting, marketing campaigns, local events, and pipeline development and acceleration activities are highly aligned and customized for prioritized sales territories. This role is essential in identifying and assessing potential market opportunities as well as creating marketing programs that raise existing and potential customer/partner perceptions of the value proposition offered by Juniper’s solutions. Ultimate success will be measured by new revenue opportunities generated and market share gains.
- Driving scalable growth of Juniper’s APAC enterprise business - from the Global 1000 to a repeatable motion for mid-market and channel-led accounts.
- Working directly with the APAC Sales and Partner leaders, as well as Juniper’s partner programs team on aligning marketing activities with sales efforts
- Pipeline acceleration. Working with Sales and other parts of marketing, develops and executes integrated and innovative marketing strategies, from events to demand campaigns to specific customer outreach, that will help accelerate existing pipeline. This includes a strong partnership with the Sales Development and Virtual Sales teams.
- Account-based marketing (ABM). Deep customer engagement on a 1:1 or 1:Few basis. Embedded in the customer or vertical team, the ABM motion looks at target accounts and specific opportunities within those accounts and then develops the initiatives to target them, including cross-sell and up-sell efforts.
- Vertical Marketing. Development and execution of industry/vertical marketing campaigns including tight alignment with a Vertical Business Development team.
- Partner Marketing. Drive growth of Juniper’s Channel business through marketing strategies both to and through partners (including Distributors).
- Local demand creation. Providing local/regional customization of corporate-led initiatives, from demand creation to product launches. Have a strong understanding of GDPR.
- Executing events, including in-person, virtual and hybrid
- Providing localized guidance to the Global Field & Partner Marketing and APAC sales leadership on strategic go-to-market opportunities. Attract, develop and retain diverse and best-in-class marketing talent.

CANDIDATE PROFILE

The Sr. Director will be an experienced marketing leader with a minimum of 15 years of prior work experience along with the proven ability to drive best in class marketing and cross-functional processes/procedures.

This person must have demonstrated the ability to be a constant force for innovation and improvement with demonstrated skills in innovative marketing programs that have led to market leadership and customer successes.

An undergraduate technical or business degree is required, and a post-graduate business degree (MBA) is preferred.
- Understand market dynamics, has the ability to create demand, and collaborates with sales organizations to fulfill demand.
- Functional marketing skills including the creation of successful marketing strategies and developing innovative marketing programs, both direct and through partners. Including but not limited to digital, ABM and Vertical marketing.
- Leadership Skills -The person must have a strong sense of vision and the ability to lead and inspire changes in thinking and approach throughout an organization. This person will have the personal self-confidence and charisma to recruit and retain the best talent in the industry. They will have a genuine passion to create a diverse and positive environment that will empower and inspire their team to go above and beyond.
- Given the broad-based marketing responsibilities this individual will assume, strong project management skills and the ability to manage multiple parallel initiatives will be critical.