Social Media Manager

NOVI Health is on a mission to enable people everywhere to live healthier and free of chronic disease. We are a Singapore-based healthcare and technology company, that recently raised Series A, looking for a Social Media Manager to join our expanding team and supercharge our goal to impact more lives.

**Your Role**:
As a Social Media Manager at NOVI Health, you will play a crucial role in shaping our social media presence and driving our content strategy. Your responsibilities will include developing and implementing social media campaigns, creating compelling content, managing online communities, and ensuring consistent brand messaging across all social media channels.

**Your Responsibilities**:
**Social Media Strategy and Planning**:

- Develop and implement comprehensive social media strategies aligned with NOVI Health's marketing objectives and brand guidelines.
- Conduct market research and stay updated on industry trends to identify opportunities for social media growth and engagement.
- Collaborate with the marketing team to align social media initiatives with overall marketing campaigns and promotional activities.

**Content Creation and Management**:

- Create compelling and engaging social media content across various platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok etc.) to drive brand awareness, increase follower base, and promote NOVI Health's products and services.
- Develop a content calendar and ensure timely delivery of high-quality, relevant, and shareable content.
- Create visually appealing graphics, images, and videos for social media posts.

**Community Management**:

- Monitor and respond to user comments, messages, and inquiries on social media platforms promptly and professionally.
- Foster and nurture positive relationships with NOVI Health's social media followers, engaging them in meaningful conversations and addressing their concerns or feedback.
- Actively participate in relevant online communities, groups, and discussions to build brand advocacy and reach a wider audience.

**Performance Tracking and Analytics**:

- Monitor key social media metrics, track campaign performance, and generate regular reports to measure the effectiveness of social media efforts.
- Analyze data insights and trends to optimize social media strategies, improve engagement rates, and increase conversion rates.
- Utilize social media analytics tools to gain actionable insights and provide recommendations for continuous improvement.

**Collaborations and Influencer Marketing**:

- Identify and collaborate with relevant influencers, industry experts, and strategic partners to amplify NOVI Health's social media presence and reach.
- Develop and manage influencer partnerships, including negotiating contracts, tracking performance, and ensuring alignment with brand values and messaging.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven work experience as a Social Media Manager or similar role, preferably within the healthcare or wellness industry.
- In-depth knowledge and understanding of various social media platforms, best practices, and emerging trends.
- Strong written and verbal communication skills, with a keen eye for detail and the ability to adapt the brand's voice across different channels.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Experience in content creation, copywriting, and basic graphic design.
- Exceptional organizational skills, with the ability to multitask and prioritize in a fast-paced environment.
- Creative thinker with a passion for staying up to date with the latest industry trends and emerging social media technologies.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

**Why Work with Us?**:
We are an early-stage startup, so you will have a big part to play in shaping the work that will be done, as well as the culture. If being able to have a hand in many broad based areas excites you, or if you are looking to maximise learning opportunities, then this might be a good fit.

**About NOVI Health**:
NOVI Health is a fast-growing VC-backed health tech start-up based in Singapore reimagining the way care for chronic disease is delivered. Run by a team of dynamic individuals with a passion to improve healthcare, we're positively changing the way healthcare is delivered by integrating traditional medical practice with consumer tech - providing a full-stack health solution that combines medical care, fitness, and diet coaching, together with continuous glucose monitoring and support.