Social Media Manager
2 weeks ago
**About TSL**:
TSL Media is the leading new media group in Singapore and we have grown to a company size of over 180 employees. Our brands under us include TheSmartLocal, ZULA, MS News and Eatbook. We won Mumbrella's Asia Media Brand of the Year, edging out some billion-dollar companies. We're now at the stage where we're rapidly expanding.
TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.
Here's a video that gives you a glimpse into our office culture:
**What you will do**:
We are seeking a highly skilled Social Media Manager to join our team at TSL Media. As a Social Media Manager, you will play a key role in leading the development and implementation of our social media strategy, with a focus on driving audience engagement and growth across TSL SG social media channels which include Instagram, Facebook, TikTok & Telegram.
**Duties include**:
- Develop and implement a comprehensive social media strategy that aligns with the company's overall goals and objectives
- Develop a clear framework to drive social content optimization across TSL’s social media channels which include Instagram, Facebook, TikTok, Telegram
- Create and curate engaging content for the company's social media accounts
- Ongoing monitoring and analyzing social media metrics to measure the success of campaigns and provide insights for optimization
- Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
- Collaborate with internal teams and external partners to create and execute best-in-class social media campaigns
- Manage and lead a team of social media executives, you will be the main point of contact for TSL SG social media team
- Collaborate with talent teams to develop content, manage promotions and giveaways on social channels
- Stay up-to-date with the latest social media trends and best practices to ensure the company's social media presence stays relevant and effective
- A minimum of 4-5 years of experience in social media management and strategy, with experience leading a team and working in an agency environment
- Strong understanding of social media metrics and analytics
- Excellent written and verbal communication skills
- Strong project management and organization skills
- Proven track record of driving audience engagement and growth on social media platforms
- Bachelor's degree in Marketing, Communications, or related field
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