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Cmi Manager

3 weeks ago

Singapore Unilever Full time

JOB TITLE: CMI Manager - Global Lux & PC Strategy

LOCATION: Singapore

MAIN JOB PURPOSE & BUSINESS CONTEXT

This is a Global role for Strategic Partnership with the Lux Team, the role is based in Mumbai. You will play a key role in shaping the Brand trajectory, showing the Business key growth opportunities, partnering a leadership Team comprising of Brand Directors and Category Vice President, global cross functional leadership team and the CMI community.

Lux has been the Beauty soap for generations and still remains relevant and aspirational for our consumers. The Skin Cleansing category has seen many shifts and the challenge is to bring in thought leadership and shape strategy. Th role requires considerable influence in keeping the core intact, harmonizing the brand across countries and categories, and also looking for how the brand can stretch in the future to new categories and formats. It also requires creating and driving winning future facing and agile innovation tapping into emergent market trends. Put simply, you will play a key role in helping the Lux business reach its ambition.

In order to grow big we need to think big. This is a great opportunity for someone who wants to drive an aggressive growth agenda, make a big impact and leave a positive legacy.

To support the aggressive growth agenda, you will have proven leadership skills, strong strategic rigour, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in analysing the market, be able to decipher multiple information sources into a succinct story and point of view, experience in innovation development and have a diverse research background. We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of intellectual and emotional quotients.

KEY ACCOUNTABILITIES

The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer. You need to be able to anticipate business partner needs before they know they need them.

Key responsibilities include:

- Strategic planning both at a category, brand, Global and Regional level
- Setting the long & short term growth agenda, identifying growth spots, future proofing the portfolio
- Future facing Innovation & Brand Strategy
- An intimate understanding of business performance, priorities and cross functional needs
- Proactive knowledge of hot spots and opportunities
- Offer foresight rather than just insight
- Gate keeping
- Briefing, managing, and landing all strategic understanding projects
- Project planning, brief creation/ brief ownership/ landing debrief/ research findings - local & regional projects
- Collaboration within CMI community
- Harnessing and being on top of category and brand related trends
- Staying abreast with consumer trends
- Leveraging all the tools and insights at our fingertips/ bringing everything together to land clear and concise story that ultimately drives business action
- Driving global synergies - fewer, bigger better
- Managing CMI budgets
- Managing relationships across other CMI teams, agency partners, CTI, cross functional teams

KEY REQUIREMENTS:

- 8 years of demonstrated experience using quantitative/qualitative and analytical skills to generate insights than inform business strategy.
- Market research experience on either client or research agency.
- Experience in delivering customized research projects - qualitative and/or quantitative
- Experience in analysis of syndicated data sources e.g. consumer panel and retail audit
- Intellectual curiosity and analytical ability to explore, weigh and consolidate various perspectives in consumer lives and business strategy, to arrive at a reasoned and objective conclusion and recommendation.
- High personal responsibility and accountability.
- Good team player with great communication skills.
- Rigour in quality of work with great attention to detail.
- Flexibility to adapt to fast-paced and changing context.
- Willingness and openness to learn from others and from the past, and in envisioning possibilities for the future.

TO APPLY