Global Assistant Cmi Manager

1 week ago

Singapore Unilever Full time

JOB TITLE: Global Assistant CMI Manager - Clear

LOCATION: Singapore

MAIN JOB PURPOSE:

- Drive action against insight. Build and empower the Global Clear marketing team to understand consumer needs and behavior deeply.
- Owner of Brand Development Insights and be the single point of contact for marketing on all things related to Brand Development
- Unleash insights within brand development (mix creation), brand innovation, advertising, product and brand positioning
- Provide strong analysis to support brand decisions through extracting, interpreting and communicating research learnings from various relevant engagement touchpoints
- Provide the business with actionable understanding of the markets and competitive landscape in context of various engagement touchpoints.
- Frame, structure, and synthesize relevant global trends to craft the story and drive action for cutting-edge Global Clear mixes across various touchpoints
- Identify and lead new opportunities within digital marketing, example: influencer marketing, search marketing, website optimization.

KEY ACCOUNTABILITIES:

- Drive innovation and communication effectiveness across various touchpoints in Global Clear team by collaborating with key brand partners
- Report progress on key performance indicators (share, communication quality, equity, etc.) and provide a deep dive on key areas of decline and on the opportunities for growth
- Be the owner of Concept to Communication consistency
- Distil information from primary and secondary research (e.g. market information, ad hoc research) and provide useful insights pertinent to Global Clear
- You will be expected to run all projects independently after 2 months in the job
- Manage relevant IT tools as required (including PeopleWorld)
- Drive regular monthly reporting using continuous research methodologies, with the help of resources (e.g. Household Panel, Brand track - BGS, Nielsen retail audit) - add on.
- Support a CMI Manager in the design and delivery of market research projects:

- Determine optimal research plan and method (in line with Unilever best practice)
- Write market research briefs and co-ordinate the project with the research supplier
- Manage project within agreed budgets
- Drive insights based on findings
- Build own understanding of key business processes e.g. category/brand strategy, Integrated Brand Planning (IBP), Innovation and Renovation (Innoflex), Communication (IBC)

KEY REQUIREMENTS:

- Proven market research experience
- You will have solid experience of at least one of the areas below:

- Experience of key qualitative and/or quantitative communication development techniques
- Experience of continuous data sources; specially equity and brand health
- Proven record of analyzing and synthesizing data and information from different sources:

- inspiring and provoking a team to think differently about the target consumer
- cross functional team-working
- Experience from FMCG markets and personal care/beauty categories preferable but not essential
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Strong team player, yet good level of independence
- Good presentation skills and articulate
- Rigorous and with great attention to detail
- Highly numerate and adept at working with data.
- Passionate to go beyond the obvious
- Creative, open minded
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues

TO APPLY

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