Cmi Leader, Apac

3 days ago

Singapore HEINEKEN ASIA PACIFIC PTE. LTD. Full time

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders.

We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in most of our 190 markets.

Our more than 80,000 colleagues stand by our purpose to Brew the Joy of True Togetherness to inspire a better world. We ignite moments that bring people together, create bonds and are unforgettableone day, one beer, one cheers at a time.

**CMI Leader, APAC**

**Singapore
**Purpose of the role**

You will serves as the Lead in CMI for APAC and develop best practices and set the strategy for the operational set up. Reporting to the Marketing Excellence Director and matrix reporting to the Global Insights Leader.

**Responsibilities**
- Shape the consumer insight operational set up for Asia Pacific
- Ensure publishing and adoption of key dashboards which inform action to improve brand performance
- Champion the Polaris / Demand Space analytics to inform portfolio and innovation strategy
- Oversee all key vendor relationships including forming new one’s - Kantar, Nielsen, IPSOS etc.
- Kick Off, Oversee, Co Run, Monitor consumer studies relevant for Asia Pacific strategy
- Be the voice of the consumer in all strategic, annual and commercial planning meetings
- Inform and articulate the consumer agenda of the region and all markets
- Create and develop a community of consumer insight talent including responsibility for their development & career enhancement
- Publish key trend reports plus competitive intelligence analysis periodically to inform action

**Who we look for**
- 10 to 15 years of hands on consumer insight experience in a consumer first brand building organization
- Extensive experience of collaborating with multiple stakeholders and vendors
- Very strong delivery track record in a matrix organization via influence

**Why join us**

At HEINEKEN, you can go places paved with richness and accomplishments. You will even have a few beers with friends or strangers (that will be friends) along the way. We offer a world of opportunities in an environment where we value our people, innovation and sustainability.

Inclusion & Diversity is vital to us as we are convinced that Diversity makes us as strong and unique as our brands. In our international organisation, you can go places with our career opportunities. You will thrive if you are willing to leap into the unknown with us and explore what could be, not just what is.

Are you up for it? If Yes, Come Brew your Career with Us

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