
Trade Marketing Specialist
4 days ago
JOB SUMMARY:
The Trade Marketing Specialist is responsible for operationalizing/executing the brand’s Marketing and promotional plans with that of the external trade partners.
**MAIN RESPONSIBILITIES**:
- Plan and Execute all trade & consumer activities (Department Stores and Sephora) in line with Marketing Plan and Brand Targets
- Work closely with Retail Team / Brand Manager to ensure trade marketing strategies are aligned with sales objectives and revenue targets
- Work closely with Merchandising Team to ensure good implementation of all VM guidelines in store, as well as on animation spaces
- Help to develop trade communications - traditional and digital
- Implement PR & KOL strategy as per brand regional guidelines: manage product seeding, PR events etc.
- Analyze sell-out by client, to be in line with brands targets and priorities, and to propose actions
- Recommend and develop range (assortment and inventory) with Retail Team / Brand Manager
- Liaise with external suppliers to ensure local of collaterals (leaflets, showcards, etc.), digital assets adaptations (e-retail banners, etc.) in line with budget and marketing guidelines.
- Provide feedback on competition best practices
- Reporting to Brand Manager / Senior Brand Manager
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:
- 3-4 years Marketing / Sales gained from FMCG/ retail/ luxury goods
- Strong commercial marketing sense and be insightful on consumer understanding
- Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising
- Good creative and strategic thinking as well as logical analytical skills
- Excellent communication skills
- Digital marketing knowledge
- Good Excel, PowerPoint skills
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