Senior Creative Planner/strategist

3 days ago

Singapore Creative Artists Agency (CAA) Full time

RESPONSIBILITIES:

- Design and implementation of research projects (quantitative & qualitative) to address client business challenges or gain insights into target audiences
- Generate insights and have the ability to translate the findings into pitch winning creative springboards
- Briefing and working alongside agency team members and creatives to conceptualise ideas both on a tactical activation as well as a longer term campaign level
- Sound understanding of channel strategy and how campaigns can be leveraged across different touch points to drive ROI
- Drive internal RFP responses
- Manage internal brainstorming sessions
- Organise and run client workshops
- Presenting to clients with authority
- Oversee case study development
- Write award entries

**REQUIREMENTS**:

- 5 to 7 years’ experience as a creative/digital agency planner or strategist
- Extensive knowledge of campaign strategy development, the social media & digital landscape, brand growth strategies, consumer insight development.
- An expert in brief writing with the ability to interrogate and distill the client task into a clear ask for the creative team
- Cultural curiosity - A natural ability to tap into culture, introducing new methodologies, approaches and tools to help unveil relevant trends and insights to elevate agency output
- Possess strong analytical thinking skills as well as creative spark
- Can tell and sell a story with strong presentation and writing skills
- Be comfortable working independently as well as collaboratively as part of a global team
- Familiarity with CAA BC’s core values (collaboration, integrity, resiliency, curiosity, and accountability) and commitment to uphold them in your work
- Bonus: A keen interest in the world of entertainment, sports and talent marketing

EXPECTATIONS OF THE CONDIDATE IN ROLE
- Develop advanced knowledge and understanding of CAA BC’s planning strategy offer
- Demonstrate the ability to use critical thinking and creativity to provide rigorous solutions to complex marketing challenges
- Demonstrate the ability to lead new business opportunities
- Demonstrate the ability to manage large projects with limited oversight from management
- Develop strong client relations and lead client presentations confidently
- Become a strategy and planning thought leadership ambassador internally

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