Us Regional Marketing and Growth Lead

5 days ago

Singapore Castlery Full time

**US Regional Marketing and Growth Lead**

We're seeking an experienced marketer, based in Singapore, to drive growth in the US market.

If you're passionate about redefining how people shop, leveraging customer insights, and driving growth in a dynamic environment, join a team dedicated to innovation, excellence, and creating a place where everyone thrives.

As the **US Regional Marketing and Growth Lead**, you will:

- **Own US Sales and Marketing Budget**: Lead UK sales performance and manage a multimillion-dollar marketing budget.
- **Develop the US Growth Strategy**: Design a one-year growth plan aligned with Castlery's 3-5-year objectives, focusing on localized strategies, key categories, channels, and UVPs with measurable outcomes.
- **Understand Market and Competitor Dynamics**: Stay ahead of market trends, competitor activity, customer preferences, and retail dynamics to refine strategies and identify opportunities.
- **Drive Business Planning and Commercial Calendar**: Lead planning for initiatives and levers to achieve sales goals, influencing commercial decisions across stakeholders.
- **Manage Performance Channels**: Set and achieve sales and ROI targets, ensuring channels are optimized and aligned with the growth strategy.

**To be successful, you will come with**:

- **US Market Expertise**: Strong understanding of US market dynamics, consumer behavior, and retail trends.
- **Strategic and Data-Driven**: Proficient in leveraging data and analytics to develop customer-driven strategies and achieve measurable outcomes.
- **Budget Ownership**: Proven ability to manage multimillion-dollar marketing budgets and meet performance targets.
- **Cross-Functional Leadership**: Demonstrated success in leading cross-team initiatives and fostering collaboration.
- **Team Management**: Experienced in setting goals, coaching teams, and driving high performance.

**Our first promise - the ride of a lifetime**

You will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.

**The second promise - a good place to work**

We are building a company that puts people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.

We deeply value the employee's growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone's contribution to the bigger picture

Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative

Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow

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