Senior Digital Marketing Manager

19 hours ago


East Coast, Singapore Bitrise Full time

You will own and optimize all Bitrise digital programs. You will be the owner of the

website, our Search Marketing, and Paid marketing strategies. You will be leading the

charge in our digital sophistication immediately making an impact on our digital

presence, and also optimizing our customer acquisition and freemium strategy.
- You have worked in a high growth startup with 5+ years of digital marketing and web experience
- You know how to execute as much as you know how to strategize, and you have technical web and SEO skills
- You have experience working with a freemium/self service product as well

**Your Responsibilities**:

- Own and optimize Bitrise Digital initiatives end to end, from strategy to execution
- You will also own optimizing website performance and development
- You will be the central owner of our core web property
- You will optimize our site for CRO and SEO, while scaling our PPC programs as well to bring converting traffic to the site
- You will also own user acquisition
- Own Digital budget and Agency Relationships

**Your key challenges, measures and outcomes in the first 6 - 12 months**:

- Centralize website ownership
- CRO Optimization
- SEO Strategy
- Increase freemium conversions
- Optimize our CPL across all channels

**Your Experience**:

- Webflow
- Google Analytics
- Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads
- Screaming Frog
- AhRefs,Moz,SEMrush

About Bitrise

Bitrise is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, colour, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity or expression, genetics.

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