Regional Marketing Manager

1 week ago


Singapore BD Full time

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. _Advancing the world of health_ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us

Job Summary
As a Marketing Manager, you will provide marketing leadership & support to Country IPD marketing teams in the CASAJ region. You are responsible for developing and implementing relevant marketing strategies and tactics, and providing guidance to the country teams to achieve the defined business objectives including market & revenue gain and profit goals. You will drive a strategic outlook on the business and is also ready to begin assuming managerial responsibilities.

Job Responsibilities
- Manages all aspects of the marketing strategy for the assigned platform (IVA-GSD or HDS) and in close alignment with the regional platform marketing leader; is responsible for developing and aligning marketing and business plans for the portfolio with key stakeholders.
- Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the platform.
- Collaborates with Global, Regional and Country marketing counterparts to develop and execute a regional strategy to ensure achievement of platform goals and expectations.
- Implements, and maintains "best practices" in brand marketing and product development marketing. This includes BD Way of Marketing and leveraging the BD Way of Selling.
- Drives and manages regional marketing activities (and related budget) including:

- Market research - market size/growth, competitive share and positioning, practice, significant customer needs and major trends (macroeconomic, industry, regulatory, competitive, policy, etc)
- Pricing - per product per country.
- Tactical marketing mixes to maximize profitable revenue growth in the region.
- Marketing communications - campaigns, advertising, promotions, digital marketing.
- Monitor and report the execution and effectiveness of marketing plans/budgets.
- Guide/ coach countries through successful new product launches as needed.
- Develops relationships in conjunction with country teams and regional function partners, eg. Medical Affairs, Strategic Access, and to establish multi-level relationships with Key Customers, Hospital Administrators, Advocacy groups and Industry forums to shape relevant policy, practices and clinical guidelines that provide BD with a competitive advantage.
- Keep abreast of CASAJ market trends and be the voice of customer (VOC) to the global product development planning process. Create/ validate business cases for new opportunities within the region, engage with the WW platform and applicable country teams.
- Act as a partner in the demand review process for assigned product lines with regional functional partners.

Our Requirements
- Bachelor’s degree, preferably in Business, Nursing, Pharmacy. MBA is preferred.
- Minimum of 10 years of experience with a minimum of 5 years in healthcare, medical device marketing experience.
- Minimum of 3 years of experience in infusion/ oncology space.
- Cross functional team experience is required.
- Having regional experience and matrix organizational experience is preferred

Professional Skills & Key Competencies
- Ability to plan ahead / envision and ensure timely execution.
- Leadership ability to influence without authority, develop and empower associates to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result.
- Strong customer focus, relationship management skills at senior levels, market intelligence and advanced research and analytical problem solving skills.
- Analytical expertise in understanding complex issues, data and their consequences.
- Excellent skills in written and verbal communication.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color



  • Singapore XIAO YUAN MARKETING PTE LTD Full time

    **Job Description & Requirements We are looking for a highly-driven individual in developing our company’s expansion effort regionally. He / She will have to work closely with our regional partners in their market expansion effort. This role include planning and executing short and long term sales and marketing strategies in driving the brand’s...


  • Singapore Radware Bot Manager Full time

    Regional Director, ASEAN - (2400002J) The Regional Sales Director for ASEAN at Radware will be responsible for managing and developing a team of sales account executives and pre sales engineers to drive new business and revenue growth within the ASEAN region. This role involves collaborating with the sales leadership team to develop and execute sales...


  • Singapore beBeeMarketing Full time

    Regional Marketing Manager">This role oversees regional brand marketing plans across a growing portfolio. You'll balance strategic thinking with hands-on execution, leading campaigns, guiding content and creative output, and driving awareness and conversion for both B2B and B2C audiences.The position requires collaboration with cross-functional teams to...


  • Singapore AERZEN ASIA PTE. LTD. Full time

    **Key Responsibilities: **_Adaption and implementation of the global marketing strategy in the relevant region _** - Adaptation and implementation of the global marketing strategy as well as expansion and optimization of regional marketing concepts for different markets and target groups. - Close exchange and coordination with the local subsidiaries, global...


  • Singapore POWERZONE TECHNOLOGIES PTE. LTD. Full time

    Gain an in-depth understanding of the market potential and segment-specific customer needs in the markets; manage customers or market surveys - Interact with customers on a regular basis to build a broad understanding of market requirements, collect market and competitor information and feed this intelligence into the organization to help maintain a...


  • Singapore COTY OPERATIONS ASIA PACIFIC PTE. LTD. Full time

    **REGIONAL MARKETING MANAGER **SINGAPORE **ROLE AND DEPARTMENT** The Regional Marketing Manager is a key contributor in the Asia Pacific’s Regional Marketing team where the incumbent will be managing the full brand management aspect of the assigned brands including the acceleration of the brands’ growth in the region that encompass the right product...


  • Singapore NØLINE Marketing Full time

    2 days ago Be among the first 25 applicants Looking for career advancement or opportunities? Come join us -About us- We are a global outsourced marketing company and we represent top brands to create product awareness. Responsibilities: - engage with potential customers in face to face interactions - leading teams and executing marketing campaigns and...


  • Singapore LICO RESOURCES PTE. LTD. Full time

    **The Company**: Our client is a leading global manufacturer of laboratory instruments, known for their innovative solutions and cutting-edge technology. With a strong presence in the scientific community, they are committed to advancing research and development across various industries. As they continue to expand their market reach, they are seeking a...


  • Singapore CHEVRON ORONITE PTE LTD Full time

    **Requisition ID: R000034172** **Job Location: Singapore - Jurong Island** **Responsibilities for this position may include but are not limited to**: - Develop, own and manage marketing programs and materials for the Asia-Pacific region. - Proactively collaborate with Sales and Product Line to lead the ideation, planning & development and execution of...


  • Singapore SearchAsia Consulting Pte Ltd Full time

    Regional Marketing Manager (Adhesive/Chemicals) #AKT Responsibilities: Develop Regional Marketing Plan and 4P strategies, translating global segment direction into regional initiatives, with a focus on innovation, sustainability, and digital commerce. Lead the cross-functional Market Management Team to implement plans, drive collaboration, and deliver...