Regional Marketing Manager

2 weeks ago

Singapore BD Full time

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. _Advancing the world of health_ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us

Job Summary
As a Marketing Manager, you will provide marketing leadership & support to Country IPD marketing teams in the CASAJ region. You are responsible for developing and implementing relevant marketing strategies and tactics, and providing guidance to the country teams to achieve the defined business objectives including market & revenue gain and profit goals. You will drive a strategic outlook on the business and is also ready to begin assuming managerial responsibilities.

Job Responsibilities
- Manages all aspects of the marketing strategy for the assigned platform (IVA-GSD or HDS) and in close alignment with the regional platform marketing leader; is responsible for developing and aligning marketing and business plans for the portfolio with key stakeholders.
- Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the platform.
- Collaborates with Global, Regional and Country marketing counterparts to develop and execute a regional strategy to ensure achievement of platform goals and expectations.
- Implements, and maintains "best practices" in brand marketing and product development marketing. This includes BD Way of Marketing and leveraging the BD Way of Selling.
- Drives and manages regional marketing activities (and related budget) including:

- Market research - market size/growth, competitive share and positioning, practice, significant customer needs and major trends (macroeconomic, industry, regulatory, competitive, policy, etc)
- Pricing - per product per country.
- Tactical marketing mixes to maximize profitable revenue growth in the region.
- Marketing communications - campaigns, advertising, promotions, digital marketing.
- Monitor and report the execution and effectiveness of marketing plans/budgets.
- Guide/ coach countries through successful new product launches as needed.
- Develops relationships in conjunction with country teams and regional function partners, eg. Medical Affairs, Strategic Access, and to establish multi-level relationships with Key Customers, Hospital Administrators, Advocacy groups and Industry forums to shape relevant policy, practices and clinical guidelines that provide BD with a competitive advantage.
- Keep abreast of CASAJ market trends and be the voice of customer (VOC) to the global product development planning process. Create/ validate business cases for new opportunities within the region, engage with the WW platform and applicable country teams.
- Act as a partner in the demand review process for assigned product lines with regional functional partners.

Our Requirements
- Bachelor’s degree, preferably in Business, Nursing, Pharmacy. MBA is preferred.
- Minimum of 10 years of experience with a minimum of 5 years in healthcare, medical device marketing experience.
- Minimum of 3 years of experience in infusion/ oncology space.
- Cross functional team experience is required.
- Having regional experience and matrix organizational experience is preferred

Professional Skills & Key Competencies
- Ability to plan ahead / envision and ensure timely execution.
- Leadership ability to influence without authority, develop and empower associates to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result.
- Strong customer focus, relationship management skills at senior levels, market intelligence and advanced research and analytical problem solving skills.
- Analytical expertise in understanding complex issues, data and their consequences.
- Excellent skills in written and verbal communication.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color

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