Media Buyer, Manager

4 days ago


Singapore OKX Full time

**About OKX**:

- At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world's leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance._
- We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment to OKers. It doesn't matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you._

**About the role**:

- We are looking for a crypto-savvy Media Buyer who can drive user growth via direct partnership and media buying activities to join our Paid Acquisition team. The main focus will be on executing ROI-driven in-app advertising strategies across multiple channels._

**Key responsibilities**:

- Identify in-app advertising opportunities by sourcing relevant publishers, DSPs etc
- Execute media buying campaigns across multiple channels
- Work closely with publishers and performance agencies to grow the active user base, MAU and ROI metrics
- Collaborate with the design team to develop industry-leading creatives that drive conversions
- Measure and analyse campaign performance, customer journey and behaviour using pre-built tools as well as create your own reports using Excel and BI dashboards to visualise data
- Report on KPIs, findings and learnings to senior executives
- Work closely with cross-functional teams to increase overall LTV

**What we are looking for**:

- Media buying experience within fintech or finance industries or a performance marketing agency
- The ability to converse in English, Mandarin to liaise with mandarin speaking clients/agencies
- Strong experience and understanding of in-app advertising
- Proficiency with App tracking tools like Affise / AppsFlyer and others
- Ability to work with data including Excel, dashboards and BI tools such Amplitude, Power Bi, Google Data Studio or similar
- Structured and organised and able to stay on top of tactical execution with strong attention to detail
- Bachelor's degree


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