Product Manager Retail Banking

5 days ago

Singapore KS Talent Solutions Full time

Job Purpose:_
- New product development and marketing
- Maintenance of existing products - Deposits, Remittance, Current Accounts, Life Insurance etc.
- New product/process launches/automation/improvements
- Planning and implementing the marketing strategies (including the branch website) to increase penetration of products in desired segement
- To propose and execute changes in processes followed for retail banking products so as to enhance customer experience
- Core Responsibility:_
- Market survey and competition analysis for new product launch
- Product and Process note documentation of new & existing products
- Explore and add up new channels for business development
- Features enhancement within existing products
- Maintenance of existing retail products - Deposits, Remittances, Current Accounts, Life Insurance etc.
- Preparing profit and loss plan of new product launch
- Prepare and coordinate for various MIS on marketing and business that may be required by Senior Management
- Develop and maintain various marketing concepts, objectives, materials (including forms), advertisements, programs, press releases, and other special events approved by Senior Management
- Responsible for the coordination of all marketing and social media activities of the Bank
- Ensure marketing activities are in compliance with local regulations
- Work with internal functional departments, business and technology for effective & smooth implementation of advertising, marketing and promotional activities
- Coordinate with the Central Marketing team (based in head office) for changes / enhancement to the Singapore branch website
- Maintain constant exposure of the bank’s products and services to prospective clients through use of direct mailings and newsletters.
- Coordinate special events in which the bank is involved - bank-sponsored events etc.
- Fulfilment of marketing campaign
- Track and maintain the annual marketing budget of the bank.

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