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App Product Marketing Manager
2 weeks ago
The App Product Marketing Manager is based in Singapore and responsible for marketing, pricing and optimising an intelligent asset management and inspection software. The role requires a specialist with a diverse set of skills and responsibilities across marketing, business strategy and product development.
This role requires a unique blend of technical understanding, marketing acumen, and strategic thinking to focus on maximising the app's revenue potential while ensuring a positive user experience.
**What will you do
1. Go-to-Market Strategy and Community Building
- Develop and implement marketing strategies to attract new users to the app.
- Plan and execute impactful app launches on platforms such as Product Hunt and LinkedIn.
- Strategise ways to increase the app's visibility and downloads through organic search and getting the app listed on software review platforms such as G2, Capterra, Trustpilot etc.
- Work on the marketing website, social media campaigns and leveraging industry influencers to build a brand following for the product.
2. Optimisation and Analysis
- Utilise analytics tools such as Mixpanel and Google Analytics to track user behaviour, engagement and conversion rates.
- Conduct A/B testing on various elements of the marketing website and the app to optimise user acquisition, retention and conversion.
- Regularly report on performance metrics and make data-driven decisions to enhance app profitability.
- Collaborate with design and development team to identify opportunities within the app to improve user retention and conversion.
3. Pricing Strategy
- Analyse market trends, competitor pricing and user data to set and adjust the app pricing.
- Develop and test various pricing models to determine the most effective strategy.
4. Compliance and Best Practices
- Ensure the app complies with app store guidelines and best practices.
- Stay updated with changes in government regulations, app store policies, consumer trends and technology advancements.
**What do we expect**
- Bachelor’s Degree in Marketing, Business, Computer Science, or a related field.
- Proven experience in successful app or feature Go-to-Market launches, digital marketing and product management.
- Strong proficiency in analytics and A/B testing tools.
- Strong analytical skills to interpret complex data and make strategic decisions.
- Experience implementing various growth hack strategies for an app or feature.
- Creativity and innovative thinking in digital marketing and monetisation strategies for software products
- Excellent communication and teamwork skills.
- Familiar with the Product-led Growth methodology in growing a product sustainably.
- Good understanding of iOS and Android platforms, and app store optimisation. Knowledge in best practices for good user experience
**About us
We are on a mission to protect the built world with software, sensors and data. We hire talented problem-solvers with bold ambition who share our passion for inspection technology to sustain mission-critical assets and infrastructure for future generations. Our culture is creative, innovative and inclusive. We are a fast-paced, product driven, growth company headquartered in Switzerland with our Singapore and Malaga technology hub and a global mindset looking to lead a digital revolution in inspection. Want to join the #EagleTeam?
